Fitbit, which makes products such as the Flex 2 fitness tracker and Blaze smartwatch, is looking for new ways to keep pace with chief rival Apple in
the competitive wearables market.
As the company makes its first leap into
the competitive wearables market, which is already bombarded by the likes of Nike, Pebble and Android, Apple announced that it would release the e-device onto the world on April 24.
Not exact matches
«From sports to fashion to health, the
market for
wearables is huge, so there is a great opportunity here for companies to listen to the demands of consumers and shape their products accordingly, which will also enable the devices to stand out in this incredibly
competitive marketplace.»
Given the crowded and
competitive nature of the
wearables market, any materials and technologies that offer engineers new ways to differentiate their designs are particularly interesting.
The initial trial was carried out on a flight between Shanghai Hongqiao and Chengdu, but it would not be a surprise to see more airlines make use of Google Glass and other
wearable devices in the coming months as part of their ongoing strategies to improve the passenger experience and differentiate themselves in an intensely
competitive market.
Fitbit claimed that it's «uniquely positioned» to succeed in the highly
competitive smartwatch
market, thanks to its considerable experience in producing
wearable devices.
Companies like Xiaomi are getting huge success in the basic
wearable segment, while some emerging companies such as Micromax - backed Yu Televentures are also in development to offer their
competitive products to gain from the
wearables market.
That's right, another traditional fashion brand looks set to join the
competitive yet stagnant intelligent
wearable market, and although the world - renowned Austrian producer of cut lead glass isn't ready to share, well, anything specific about its rookie smartwatch effort, we're expecting a decidedly luxurious release.