"Competitor research" refers to the process of gathering and studying information about other companies or individuals that offer similar products or services as you do, in order to understand their strengths, weaknesses, and strategies. It helps you make informed decisions, improve your own offerings, and stay ahead in the market.
Full definition
Use social platforms to your advantage — as a means of communicating your value proposition, as a source
of competitor research and as an industry database.
In all fairness, these are enterprise - level tools with all the bells and whistles (such
as competitor research).
Where startups go wrong is believing they are the only ones with the great idea and going out there without
proper competitor research.
Using data gathered
from competitor research is a popular approach, but other strategies you may wish to consider include typing your keyword into Google and then trawling through the results, using a directory such as DMOZ as a starting point, or working through a target list of relevant newspaper, ezine, and magazine sites.
Make your SEO process easy: set WebCEO to check your site rankings on schedule, analyze backlinks, run SEO audits, track social media
ordo competitor research.
Besides giving you a ton of content inspiration, topical questions can be an effective niche research tool as well as
competitor research tactic (e.g., find out which questions your competitors» customers are asking and answer them more effectively.)
Barby suggests
running competitor research like this weekly or monthly to find new opportunities you can take advantage of while they're still fresh.
By
completing competitor research, knowing your target audience, and considering your value proposition before determining a selling price, you will eliminate the risk of overpricing your book.
Highlighting your achievements in fields like space selling, content creation, client servicing and
competitor research adds value to your role as an advertising executive.
• Developed pricing tools and market
driven competitor research to realize strategic opportunities and market shifts, which led to Wholesale Lending division being the # 1 originator in the nation with one of the highest revenue margins.
ABC Healthcare Inc., Denver, CO Senior Marketing Manager, 9 / 2003 - present Oversaw brand positioning, designing marketing campaigns, created marketing kits and
conducted competitor research.
set WebCEO to check your site rankings on schedule, analyze backlinks, run SEO audits, track social media
ordo competitor research.
Beyond just its social - media application, Cyfe also helps with industry and
competitor research as a business intelligence tool that helps turn data and trends into actionable insights.
During
your competitor research, you decide to look up Competitor A and B on Facebook, to see how they're doing.
«If you're opening a location - based business, like a restaurant, that
competitor research might involve visiting other venues in - person to judge quality, service, aesthetics and other factors through which you want to differentiate your own business,» Score says.
From
your competitor research (see point # 1), you already have an idea of how other businesses in the area are presenting themselves online.
It's time to start or revisit
your competitor research.
Because of this,
competitor research should also be a consideration when developing your buyer persona strategy.
From
your competitor research (see # 1), you already have an idea of how other businesses in the area are presenting themselves online.
«If you're opening a location - based business, like a restaurant, that
competitor research might involve visiting other venues in person to judge quality, service, aesthetics and other factors through which you want to differentiate your own business»,
«If you're opening a location - based business, like a restaurant, that
competitor research might involve visiting other venues in person to judge quality, service, aesthetics and other factors through which you want to differentiate your own business», Score says.
Our competitor research helps us to connect and convey, how learning insights into your customer's behavior — from problems to solutions — can optimize your landing pages, conversion funnel and even your app.
I don't have a number for you in terms of how many qualified prospects a batch like that would generate, but I do know that doing things at this scale & detail would mean, at the very least, an additional 50 % or so links that you otherwise wouldn't have gotten if you just went
the competitor research route.
If you are just getting started with paid search marketing, there is one great strategy you can use to get insight into keywords, ad copy, and even which AdWords extensions to use —
competitor research.
But if you are doing any type of keyword research,
competitor research, keyword volume lookup, I have found SEMrush to be much more reliable.
When it comes to social media advertising,
competitor research is a little trickier due to the lack of tools and highly personalized targeting capabilities social networks have to offer.
After tweaking
my competitor research process, this is now what it looks like.
If you know how to see the whole process of writing a business plan through — including business funding plans, market analysis,
competitor research, and so on — clients will be lining up for your services.
Evaluation should always be in the context of industry KPIs,
competitor research and your own company performance measurements.
Competitor research, hashtag research and identifying trends are just a part of my initial discovery and mixing and matching data looks like there are other hidden gems lurking around.
Competitor Research: OLBUZ also conducted competitor backlink analysis and thereby formulated a strategy to deal with the competition.
Once you learn how to use it, the intelligence gathering from this in terms of brand mentions,
competitor research and identifying new trends and more.