With our culture and our nation's emphasis on high
academic achievement, the perception that in order to get into college kids need straight As and perfect test scores, increased course work and more
complex curricula, teachers are feeling the
pressure to cover more material, and to prepare kids for the next grade.
According to the paper by
academics at Oxford University and the University of Tennessee, companies may take advantage of consumers» difficulty in processing many
complex options when competitive
pressure is fierce.