So, basically, schemata (plural of schema) are
psychological concepts that were proposed as a form of mental representation for selected chunks of
complex knowledge, which are then stored in the long - term memory.
Having proof of
concept in the election of Trump, Cambridge Analytica has expanded the database from more than 50 million to 230 million and the parent company, SCL is now using Wylie's «
psychological warfare mindf ** k tool» for the Military Industrial
Complex.