Engaging in new or
complicated cognitive tasks tends to form new or more complex connections between neurons, Willette said.
Not exact matches
Brain damage — from stroke, for example — often impairs multiple brain areas, he said,
complicating the
task of identifying the
cognitive contributions of specific brain structures.
The team noted that the simple scent is more easily processed, allowing the customer's thoughts to focus on shopping - shopping - shopping, and that when that «bandwidth» is filled up, like with the more
complicated scent, customers don't perform
cognitive tasks as effectively.