Critics
of the
concept have argued that this level
of personalization, despite the encouragement to readers and the efforts
of Sourcebooks» team
of digital designers, instead leads to a level
of narcissism in an already me - first overloaded society.
In Specters
of Marx, Jacques Derrida returns to Freud's
concept of the three traumas inflicted on human
narcissism that continue to haunt modern subjectivity, the three intellectual revolutions that have de-centered the ego: the cosmological trauma (the Copernican subject no longer stands at the center
of the universe; the biological trauma (the Darwinian subject is no longer at the apex
of evolution); and the psychological trauma (the Freudian subject possesses an unconscious and is no longer master even
of himself).