Users do not have an option to pre-purchase the title, but those who buy the game
during its launch window will receive a 10 % discount and digital copies of the soundtrack and
concept art «Memorial Book»; owners of previous BlazBlue titles on Steam (i.e. Calamity Trigger, Continuum Shift, Chronophantasma) will see an additional 10 % «loyalty discount» for
purchasing the title within a week of its launch.
So perhaps a better, more holistic
concept that encapsulates this idea is customer experience — the provision of professional services before,
during and after a
purchase or transaction that enhances the user experience itself.