Not exact matches
«The best
subject lines use a mix of clear value to the recipient —
concise language that's not too dull or too clever, and an impetus to act,» says Hunter Boyle, senior business development manager for AWeber, an
email marketing software company in Chalfont, Pa. «Picture your busy reader saying «So what?»
Whether you're letting pet owners know about a promotion at the clinic, or sending out an informational
email as part of a seasonal campaign — your
subject line should aim to be honest, urgent,
concise, and compelling.
However, as they are, in fact, busy professionals, it is important to craft a
concise, specific
subject line that will prevent the recipient from immediately trashing the
email.
The content of such
emails are pretty simple with an appropriate
subject line stating in a precise and
concise manner, the key experience that the applicant has in the related fields.