But, just as book publicists (and authors and publishers who are
conducting book publicity campaigns) give away books to book reviewers (and producers, editors, journalists, and bloggers) to garner book promotion opportunities, it makes sense to directly give books away to your intended readers via book giveaway or contest.
That's why, despite the fact that traditional book reviewers should probably have changed their submission requirements long ago, when the technological changes in book publishing shortened the book production schedule so much, it's still impossible for book publicists (and for authors who are
conducting book publicity campaigns) to bypass the rules and garner traditional book reviews without having at least three months» lead time.
Not exact matches
While you can also
conduct a
publicity campaign yourself, most media professionals expect these pitches to come from
book publicists.
That means
book publicists» phones are ringing more often than before — not necessarily with tons of viable
book promotion projects, but still, most authors understand that, if they want their
books promoted, they have to do it themselves or hire a
book publicity firm to do it for them (or at least to partner with them to
conduct a
book promotion
campaign).
The reason you need a
book publicist is because, if you
conduct your own
book publicity campaign, and you do all of your own
book marketing, then you'll have no time to write
books.
Don't invest more than you can afford, but remember that the most expensive
book publicity campaign is the one you don't
conduct at all.
Shop around, and find a
book publicist who can
conduct the author
publicity campaign you want to happen... and, once you've done a chemistry check (you have to like your
book publicist!)
If authors and publishers need any extra incentive to always
conduct book promotion
campaigns with integrity, and to always make honesty the first priority of a
book publicity effort, then Trudeau is it.