-- simple and easy to read is always better — use the rule of 3: no more than 3 colors, 3
fonts, or 3
sizes of type — utilize a consistent palette of colors that don't clash — make sure there is a strong contrast between the text and the background — keep it consistent (different pages shouldn't feel like a different site)-- keep in mind that most visitors scan websites from left to right (so
consider placing important information on the left side)-- make your logo link back to the homepage — have links
change color when you hover over them