A 236 - page compendium of insightful commentary and sound advice for the entrepreneur and small
business owner With real world practicality, readers will learn how to significantly reduce their marketing costs and while increasing their profit margins by employing environmentally sound and ethically founded policies and practices; convert their vendors, customers, and competitors into a kind of auxiliary sales resource; successfully persuading
business acquaintances to
become joint - venture partners; utilizing social media, traditional media, and their own imagination to reduce advertising costs while employing alternative marketing practices The distilled and effective wisdom of two of the most successful yet frugal entrepreneurs who have combined their many years of experience and expertise in a single volume that should be
considered mandatory reading strongly recommended.
Before you even begin
considering whether a franchise is the right
business to own,
consider whether
becoming an entrepreneur is even right for you, says panelist Randy Mitchell of The Entrepreneur's Source, a franchise itself that offers
business coaching to franchisees and prospective franchise
owners.