You will need to present
a consistent author brand everywhere.
If you're considering a self - published writer, does he or she have solid sales, a decent following on social media, and a strong,
consistent author brand?
Use an image that creates
a consistent author brand by tying into your author website and other social media sites.
As a hub for all your book - related promotion — from links for purchasing your book to excerpts to tease your audience and build interest; and press releases and other digital media vital to your marketing strategy — a dedicated website is one of the most effective ways to encourage sales of your book, help keep your message focused, and maintain
consistent author branding.
Not exact matches
Build your
author brand by filling out your profiles to the fullest extent, linking back to your website, staying
consistent with
brand colours and photos, and sharing content that your readership will find valuable.
As your
author photos will appear across your platform, you want to adhere to
consistent branding.
A book that is not
brand new, that's where you get your first hit of sales, but really, where you make your money is those
consistent sales, those customers that come back for the next book and the next book, or read the back list of an
author they've suddenly fallen in love with.
While your personal life can be helter - skelter, your
author brand should be somewhat
consistent in the tone, style, and topics of your posts.
Since you may only have a few moments to grab an agent's or editor's attention, be sure your
author branding is
consistent across all the social media platforms you use — and that your social media buttons are easy to find on your
author website.
What it does mean is that having an
author brand — stories with
consistent qualities and of
consistent quality — is a competitive advantage that will help you sell more books.
Anne Marie has coached many
authors, including Nancy J. Parra, Elizabeth Warren, Douglas Kennedy, Juliana Barbassa, Richard Cohen, Ginny Gilder, and Nina Darnton, on the best practices of using social media to establish a
consistent and effective
brand across multiple platforms.
When you're choosing your topic, be
consistent with your company or
author brand.
Creating a strong and
consistent visual identity for your
author brand is something that often gets forgotten or less attention than it deserves.
My favorite thing to do is create full
author packages with a website, cover art, social
branding, book trailers, display / video ads and merchandise / promo materials (bookmarks, postcards, t - shirts, etc.) all at the same time with a
consistent aesthetic from the ground - up.
Her «secret,» in case you're wondering, was being very active on WattPad, very organized in her
author platform and
branding, and very
consistent in her interaction with her readers (as well as being a great writer, of course!).
Your
author brand helps you build a loyal audience, create an emotional connection with the readers, stay
consistent and effective in your communication efforts.
Whether you tackle this with a specific and relevant visual style, or whether you treat your
author name the same for every book, always keep this in mind as the power of
consistent branding could ultimately lead to increased sales in the near future.
Proven Reach: Your
branding,
author platform, social media, SEO - optimized website, and
consistent blog posting is the best way to build a readership and fan base.
We'll make sure your
author twitter profile is
brand consistent, easy to recognize, and easy for your fans to find.