The Legal Innovation Central podcast keeps
track of
constantly shifting
developments and how they can impact the strategy of law firms, corporate legal departments, and companies at large.
PROFESSIONAL EXPERIENCE MINA GROUP, Norwalk, IA (11/2013 to Present) Digital Marketing Manager • Assess the digital marketing needs of the company and plan and execute web, SEM / SEO, email, marketing database and social media campaigns • Design and build the company's social media presence and ensure that it is
constantly maintained • Measure the performance of all digital marketing campaigns and assess them against company goals such as KPIs and ROIs • Identify trends and insights and optimize performance based on them • Create landing pages to optimize user experience by collaborating with internal teams • Research new online media opportunities such as
development of blogs and forums • Design banners for websites and assist with visuals, client communication and affiliate networks • Set up
tracking systems for marketing campaigns and online activities • Handle social media strategy
development and roadmap management and support • Vet new innovation opportunities and
track appropriate success metrics • Recommend digital media strategies and tactics to senior management and prioritize and lead decisions regarding new content
• Deeply familiar with planning, developing, implementing and evaluating professional
development systems based on competencies and priorities • Hands - on experience in determining existing opportunities and protocols and procedures, and conducting both informal and formal opportunity assessment for different professional
development tracks • Proficient in establishing
development categories, such as performance and knowledge enhancements and personal
development • Qualified to develop orientation plans for all staff members by ensuring that they are aware of basic requirements such as ethics and communication • Skilled in making recommendations to strengthen delivery methods by efficiently identifying training delivery protocols •
Track record of effectively facilitating preparation of correspondence, newsletters and marketing materials • First - hand experience in keeping professional
development programs and workshops dynamic and rigorous by
constantly employing needs assessment methods • Deeply familiar with maintaining accurate records of professional
development activities, including description, type and number of people involved • Proven ability to provide professional
development instructional design to management • Adept at mentoring and coaching new instructors and trainers, and building and maintaining community partnerships