Take the example of AirPods: People who own them are more likely to subscribe to a music service, including Apple's, because AirPods make it easier and more convenient to
consume audio content, says Ben Bajarin, an analyst at market - research firm Creative Strategies.
It's still how most people in North America
consume audio content, as bad as it is.
Not exact matches
Previously, Spotify said users worldwide
consumed 40.3 billion hours of
audio and video last year; now it says users accessed 39.8 billion hours of
content.
More people are using the
audio medium to
consume content because it's easier than ever to listen on the go.
Consider: There are many people in this world who
consume their
content strictly via
audio (due to a long commute and / or active lifestyle).
In my last post, I discussed how you can Maximize Your Reach by adding
audio in addition to print and ebooks formats in order to cover all the ways that your audience may want to
consume your
content.
Fully 65 % of Americans have read a print book in the last year, more than double the share that has read an e-book (28 %) and more than four times the share that has
consumed book
content via
audio book (14 %).
People are still looking for good
content to read, so writers will still be needed, it's just the delivery methods, print,
audio, video or web have made it so that
content can be
consumed based on the writer's and reader's agreement to deliver it in the form wanted.
In fact, these mini-tablets seem ideally suited for
consuming content: movies, web pages, magazines, music, games and apps, children's books with
audio, and plain text e-books.
On a site with just text or
audio content, a visitor is likely to remember ten percent of the information they
consumed after three days.