That position was first articulated during the media circus surrounding O.J. Simpson's criminal trial in 1995, but in the Internet age, when information is more likely to be
consumed by targeted audience segments, such fears are not necessarily warranted, the Boies Schiller lawyers argued.
As people continue to
consume more content online, and as their attention begins to be diverted
by highly
targeted micro-celebrities relevant to their unique niche, mainstream celebrities will find themselves being forced to compete for attention wherever it is that their potential
audience is spending their time.