The
aggressive marketing continues for so - called «affinity cards,» which
feature the image of something a
consumer loves such as a sports team, a university, or even a picture of the family pet.
According to Art 8 Dir 2005 / 29 / EC, «A commercial practice shall be regarded as
aggressive if, in its factual context, taking account of all its
features and circumstances, by harassment, coercion, including the use of physical force, or undue influence, it significantly impairs or is likely to significantly impair the average
consumer's freedom of choice or conduct with regard to the product and thereby causes him or is likely to cause him to take a transactional decision that he would not have taken otherwise».