Sentences with phrase «consumer appeal in»

In turn, this raises a curious consideration: Is Samsung actually jeopardizing its own stable's unique sales point and the Galaxy's clear - cut consumer appeal in the process?

Not exact matches

Research published in the Journal of Consumer Research revealed that «consumers want to be happy, and marketers are increasingly trying to appeal to consumers» pursuit of happiness,» a position that continues to be reinforced both in marketing and academic research.
«Moe's has a unique tie to pop culture and knack for engaging customers that's appealing to its core consumer,» said Joan Sinopoli, vice president of brand solutions at The Harris Poll, in a statement.
Google says it is considering an appeal and maintains it's just trying to package its search results in a way that makes it easier for consumers to find what they want.
This involves searching for available content of potential appeal, interpreting and synthesizing it and presenting it in a desired format for consumers.
Appealing directly to consumers has also informed TD's deals in recent years, like becoming the main issuer of Aeroplan credit cards this year, or its purchase in 2011 of MBNA Canada.
This technique will allow you to test the market and possibly make some adjustments in order to make your business more appealing to the needs of the consumers.
Reputation Institute's survey of Canada's largest companies reinforces the power of this emotional appeal, which proved almost twice as important as rational considerations like product quality and innovation in determining consumers» opinion.
Smartphones are used namely as a research tool to help in purchasing things later online or when they actually go to the store, and tablets are sort of in that middle ground, because they provide the mobile experience but on a larger screen, which is appealing to many consumers
The «Made in the USA» imprimatur is essential to western wear's enduring consumer appeal, says Alcala, whose store stocks thousands of boots and hats from American companies.
He's excited to watch the growth of other services and platforms — he's a fan of Spotify in particular — noting that's where he thinks the future of streaming lies because of both business savvy and consumer appeal.
This has resulted in a drought of innovative products that could appeal to the area's consumers.
It calls for Apple to pay $ 400 million to as many as 23 million consumers if the company is unsuccessful in appealing a ruling that found it liable for antitrust violations.
They'd often debut Spanish - language ads to win over consumers who are already familiar with the brands, before going on to launch ads in English to appeal to a broader consumer base.
Platforms have been corrupted by advertising and other corporate interests, diluting the appeal that arguably brought consumers to sign - up in the first place.
Energy, consumer staples and telecommunication services also appeal to this fund, which keeps about 52 stocks in its portfolio.
Anheuser - Busch previously retired Spuds as the brand's mascot in 1989 after critics complained that the dog could appeal to underage consumers.
Messages that appeal to those consumers and buyer must be highly customized and specific in order to gain any attention.
A growing number of businesses, like Target, Sephora, Bath and Body Works, and Olive Garden deliver coupons via mobile devices in an effort to appeal to consumers, many of whom would never think of clipping or carrying coupons.
For big and small brands alike, the challenge is how far to go in adapting the original idea and product in order to appeal to a new consumer base.
Automakers are trying to appeal to younger consumers in major global cities who are less likely to buy a car.
As Oreo learned, scoring success in China requires both exploiting the appeal that big brands have to Chinese consumers and adapting products for local tastes.
«There is room for growth, and [consumer loans] does fit within the traditional banking space,» Riley says, adding that Goldman will have to continue developing more products and services in order to appeal to a consumer clientele.
For each product fact in your ad or letter, be sure to rate it in terms of consumer appeal and whether it's a strong selling feature or not.
What you package your sample in matters for consumer appeal.
«It's really just calling out to the company, saying it has an important role to play in lowering our dependence on oil and appealing to the brand's fans and consumers to ask them to be the company we want them to be.»
«Smaller - format stores have appeal for obvious reasons, driven by urbanization, a rise in smaller households and consumers» changing notion of convenience,» according to a recent report by consulting firm Daymon Worldwide.
Because millennials are so savvy, we had to find ways to appeal to them as consumers as well as utilize their knowledge of the internet in ways business owners never had to before.
Grocery stores, in response, are carving out critical retail shelf space to startups as a way to appeal to changing consumer tastes.
Toys R Us has said it's focused on improving the in - store and online shopping experience and is also planning to revamp its loyalty program to appeal to more consumers.
The move could help Amazon further broaden the appeal of Echo devices, marketing them towards consumers interested in home audio entertainment systems, in addition to tech - savvy smart speaker buyers.
Instead, perhaps there is an optimal point on the curve that is counter-intuitive — providing great tasting, healthy food, in a form that can appeal to the masses as consumer preferences evolve.
This store in particular is one of the nation's top discount retailers, carrying a huge inventory of items designed to appeal to a cost - conscious consumer.
It represents an effort to make both companies more appealing to consumers as health care that was once delivered in a doctor's office more often reaches consumers over the phone, at a retail clinic or via an app.
At face value, the draft appeals to the sensibilities of lawmakers regarding the necessity to protect consumers and give businesses who deal in virtual currencies access to a clear set of guidelines that can be easily understood by a customer base.
In addition, our newer products and services that have additional features, such as the Fitbit Charge, Fitbit Charge HR, and Fitbit Surge, may have higher prices than many of our earlier products and the products of some of our competitors, which may not appeal to consumers or only appeal to a smaller subset of consumers.
While marketers are always trying to massage the message to make products and brands more appealing, the latest push has Gen Y clearly in mind, not just because the 18 - to 35 - year - old demographic is so huge, but also because millennials themselves have been branded in a way for years — as conspicuous consumers.
The consumer staples sector may become more appealing as investors look to invest in companies with stable earnings, growth potential and generous dividends.
GFI sees value in market research, and may conduct some themselves; they have already conducted a short survey to identify the most appealing name for cultured meat.51 They would also be interested in research done to identify other factors important in promoting plant - based and cultured meat, such as whether consumers are more likely to respond well to promotion related to health benefits or to animal welfare.
GFI sees value in market research, and may conduct some themselves; they have already conducted a short survey to identify the most appealing name for cultured meat.96 They would also be interested in research done to identify other factors important in promoting plant - based and cultured meat, such as whether consumers are more likely to respond well to promotion related to health benefits or to animal welfare.97 They plan to conduct such research and will encourage its use by companies.
«In many cases throughout fast casual and specialized segments within quick service and casual dining, narrowly focused menus and straightforward models for service and pricing have let brands put forward a value proposition and an image of high quality that definitely appeal to consumers.
Recognizing the diminishing value of traditional advertising in the digital era, Kraft saw an opportunity to grow market share among millennial, Hispanic, tech - savvy and health - conscious consumers by appealing to their changing habits via big data and digital marketing, according to CPG Matters.
Transacting in Bitcoin is also riskier because consumers are not protected against virtual currency fraud, making it a less appealing option for those mindful of the collapse of Mt. Gox, a Bitcoin trading platform that was based in Japan.
I never wavered in my theological convictions, but I had to get a church up and running, and I was ready to use any means to do it: appeal to people's consumer instincts, use abstract principles to unify enthusiasm, shape goals through catchy slogans, create publicity images to provide ego enhancement.
«When we joined forces with Harold Sadler and the Sadler family in 2007, we were attracted to the family's top - quality product and the widening consumer appeal of premium pit - smoked meats and barbecue,» Wholesome Holdings Chairman and CEO Terry O'Brien said in a statement.
«As a leading provider of premium protein products in the sports nutrition category, ETB's brands align with consumers» focus on clean and lean sports nutrition while further diversifying its portfolio and broadening the appeal to younger consumers,» the company said in a press release.
«We've got some interesting things in the pipeline that would appeal to consumers who like a savory flavor profile in their baked goods,» Mendes announces.
Yorvale created Yoryog specifically to appeal to younger, health conscious consumers and launched four flavours in 500 ml and 5l scooping tubs in May.
The artisan - look pack appeals to the consumer and yet is robust enough for retailers to stack in multiple layers due to a patented corner design.
With the leading position in Europe, North America, Asia Pacific and Latin America, O - I manufactures consumer - preferred, 100 - percent recyclable glass containers that enable superior taste, purity, visual appeal and value benefits for our customers» products.
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