Sentences with phrase «consumer brand campaign»
ALEXANDRIA, Va., Feb. 8, 2005 - Liberty Northwest Insurance Corp., based in Portland, Ore., has joined a growing number of leading carriers that are participating in the Trusted Choice branding movement - the national consumer branding campaign created to educate consumers about the benefits of using independent insurance agents and brokers.
https://www.independentagent.com/ Not exact matches
Launching campaigns for new products after the holidays is a great way to take advantage of motivated luxury consumers and welcome new customers to your brand — all (if done correctly) without even having to offer a discount.
So, if Uber had done a full - blown ad campaign introducing «Otto,» Clearpath's brand would have been screwed, because the connection has already been made in the mind of the consumer.
Marketing execs from major brands reveal their favorite marketing campaign of 2014 and discuss forces that are transforming consumer engagement.
Dave Watson Creative director, Design, Taxi Canada «It boggles my mind that some brands think tweaks to their logo and campaign tag line are enough to change consumer perceptions.
How great it would be if the consumers themselves create and promote campaigns for the brands they love.
Rajamannar knew consumers prioritized experiences over material things, so the brand created campaigns around shared experiences and human connections.
In the case of Mastercard, the brand enabled consumers to tell their own stories with its «Priceless Causes» campaign, in which consumers could donate to their favorite causes while making everyday purchases.
One year after its first «America» label summer promotion experienced a solid launch, but couldn't apparently sustain itself, a repeat of that campaign is off to a gradual, but seemingly more sustainable and successful, trajectory, according to YouGov BrandIndex, the only daily brand consumer perception research service.
The campaign will celebrate consumers» excitement around a variety of iconic brands including Planters, Velveeta, Maxwell House, Heinz Tomato Ketchup, Heinz Yellow Mustard, Oscar Mayer, and Kraft Natural Cheese.
The top four sportswear brands all seem to be resonating with consumers with their latest advertising and marketing campaigns...
The ideal candidate for this position will be extremely detail - oriented with experience in managing and activating large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.
The ideal candidate for this position will be extremely detail - oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.
Last March, before the «Do» campaign, Lenovo ranked 10th among PC brands that U.S. consumers were considering.
Katie Sweet, writing for IBM's THINK Marketing blog, shares some insight that proves how important understanding your customers is to your marketing campaign's success, including this statistic: 63 % of consumers say they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant.
Neil Bayley, head of corporate brands at Good Relations, said: «For consumer campaigns you can reach the audience and talk to them and you can be quite confident in your understanding of the channels and how those channels influence them.»
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The 2017 campaign will further leverage the strength of the core singles range to reach two key audiences; driving awareness to attract a new generation to the category and reminding existing consumers of the repertoire of brands available and the unique qualities of each.
Additionally the campaign succeeded in bringing new consumers to the brand, he says.
Brancott Estate has launched an exciting new campaign inviting consumers to «Stay Curious», a philosophy integral to the brand's DNA, and -LSB-...]
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New Direction for EAS Abbott Nutrition's EAS brand has launched a new advertising campaign, positioning the sports nutrition brand more toward the mainstream consumer, still focused on the fitness minded but not just elite athletes.
US: Diageo plugs US consumers for Captain Morgan campaign Diageo has launched a marketing campaign for its Captain Morgan rum brand in the US, inviting consumers to «adopt a «Captain» persona».
New Creative Expression To bring this vision to life for consumers, Chobani is launching an evolution of the brand's creative expression — Fighting for Happily Ever After — which is shaping everything from the brand's packaging, website and campaigns to its cafés, and more.
The new creative campaign with the tagline «Hold True» has been developed on the back of extensive consumer research and sees the brand focusing on its position as an original «true cider» since 1935.
The campaign will apparently focus on the brand's Danish heritage and seek to tap into «consumer demand for authenticity and the trend towards premiumisation in the beer category.»
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The relaunch of the Carlsberg brand will be supported by a # 15million campaign incorporating media and integrated consumer activity.
Or have you had consumers fighting in the aisles for your campaign's brands and inspired unprecedented customer brand loyalty with a super strategy and tangible results?
HP also showed a range of personalised packaging, including examples of branded consumer goods from around the world that use personalised print as the basis of a marketing campaign, or to stand out on the supermarket shelf.
«Our consumer listening process has dramatically improved our integrated campaign results, attracting big national brands like Gallo and now Foster Farms.»
Today, Absolut celebrates the latest iteration of Absolut Nights — the next step of the brand's Transform Today ™ campaign — dedicated to inspiring consumers to push nightlife conventions beyond their limits.
Choice head of policy Erin Turner told SBS its campaign urging consumers to boycott 19 egg brands would continue indefinitely.
SPC has already run an aggressive «buy Australian» consumer awareness campaign and has persuaded Woolworths, Aldi and Coles to buy Australian for the home brands.
Jamie also has extensive experience working with major consumer brands, designing advertising campaigns for Unilever, Carlsberg, Red Bull, and GSK.
With the possibility to make every packaged product unique, brands can connect with consumers to promote their products, provide product information and get their feedback, develop co-branding campaigns with partners and so on.
With the help of marketing, branding and media companies within the B Corp community, the campaign will reach 17 million conscious consumers and invite them to support «a better way of doing business.
At its heart, the campaign embraces the brand's philosophy by inviting consumers to ask «What If?»
Brancott Estate has launched an exciting new campaign inviting consumers to «Stay Curious», a philosophy integral to the brand's DNA, and is simultaneously unveiling a new packaging design.
Branding and Buzzing is a modern food marketing agency that brings the buzz to their clients through engaging consumer campaigns & conversations, social media and real - life experiences that are inspirational, memorable and brand - driven.
Pure Life starting this week is launching a big new global campaign aimed at making its bottles less of a commodity by giving consumers more reasons to buy the brand than just the water inside.
Leading baby brand tommee tippee ® has teamed up with one of the world's top advertising agencies McCann Worldgroup to develop a new consumer facing brand campaign to support its ambitious growth plans.
The Gerber name has long been synonymous with baby food, and the icon of the Gerber Baby traditionally has symbolized quality and trustworthiness; indeed, a late twentieth - century survey found Gerber to have the highest consumer loyalty of any commercial brand in the United States.92 In 1928 the Fremont Canning Company solicited illustrations of a baby face for the advertising campaign to introduce its newly developed baby food.
Not only will these events give manufacturers access to consumers to build brand awareness, proceeds from The Baby Show Series will fund JPMA's legislative, regulatory and certification programs as well as important baby safety consumer awareness campaigns.
At CarryOn Communication, I worked on PR campaigns for consumer brands like Nature Made vitamins, Got Milk?
PASADENA, Calif., August 16, 2010 — eHarmony ®, a well - known consumer Internet brand, has introduced a new marketing campaign that offers hope and encouragement to single people who want to find their own true love.
Mazda will roll out a major advertising campaign to reposition the brand, having heard from dealers who think its marketing has been lackluster in recent months and that the marque is losing its connection with consumers.