Sentences with phrase «consumer brand marketing»

Established the firm as one of the leading innovators in consumer brand marketing.

She will continue to oversee all trade marketing activities and promotional programs but will also now lead consumer brand marketing, customer service, market research, public relations, direct - to - consumer sales and new product launch coordination.

This marketing challenge and an analysis of a typical emerging economy market — in southeastern Brazil — are described in «Consumer Brand Marketing through Full - and Self - Service Channels in an Emerging Economy,» to be published in the December 2015 issue of the Journal of Retailing.

Not exact matches

Increased marketing automation will pay dividends for consumers, too, who are more likely to see relevant ads and feel as though brands care about their interests.

Maybe that will be the case, but for companies that have the patience and the plan to deal with them, a huge market of consumers with growing purchase power and no brand loyalty are just waiting for a company to court them.

The secret to Jolly Time's longevity has been its ability to continually evolve its brand and marketing as it keeps up with consumers» ever - changing snacking whims.

Social media had come along and changed the way that consumers interacted with brands, which required a rethink in corporate marketing strategies.

In Brand Seduction, Weber describes the idea of «metacommunication» — how the tonality and personality of marketing make a big difference in how consumers view your bBrand Seduction, Weber describes the idea of «metacommunication» — how the tonality and personality of marketing make a big difference in how consumers view your brandbrand.

«General Mills» decision to draw attention to the issue of declining bee populations marks the continuation of its commitment to purpose - based marketing, which means brands will go beyond traditional statements such as product benefit in order to align with what's really important to consumers,» Cossette chief creative officer Peter Ignazi told AdWeek.

For decades, the dominant model of marketing has been brands «talking to» consumers, as they did in the golden age of soap operas.

Quirky brings at least three brand new consumer products to market each week, by enabling a fluid conversation between a global community and Quirky's expert product design staff.

-- Apu Gupta, CEO of Curalate, a platform for marketing with images that works with 650 brands, reaching millions of consumers a day.

To understand why, and why allowing T - Mobile to acquire Sprint would be a big problem for consumers, we need to understand what makes it so hard to for even giant, well - funded companies with recognized brand names to break into the wireless market.

Furthermore, an engaged consumer is more likely to become a brand advocate and boost your sales over time through word of mouth marketing.

Sales growth remains strong in Asia and emerging markets and bets on better digital experience and direct - to - consumer sales are giving the brand a boost.

Consumers trust the opinions of their friends, says Chevrier, and that's an unbeatable marketing resource — if you can get your brand on their radar

Lee Applbaum, RadioShack's chief marketing officer, told me that he joined Foursquare to help «redefine RadioShack for consumers, to contemporize the brand and to leverage the conversation around mobility» since part of RadioShack's mission is to be viewed as the leading specialist in all things mobile.

These are mega-brands for sure, setting trends in marketing and consumer engagement, but there are lessons learned here for all brands, big and small.

More and more, brands are turning to big data to find market insights, in the hope that it will yield more scientific and more granular views into consumer behaviour.

Branding is a marketing strategy that involves creating a differentiated name and image — often using a logo and / or tag line — in order to establish a presence in the consumer's mind and attract and keep customers.

You might have heard of Foursquare, but if you're not using it for business, you're missing out on a powerful marketing and engagement tool that can help any business — large or small — tell its brand story to an entirely new category of consumer.

Relationship marketing not only helps build your consumer base but also your brand, which in turn can increase revenue.

Nestle «s mass - market chocolate bars, such as BabyRuth, Butterfinger and Crunch, have underperformed rivals for years as consumers have turned towards healthier snacks such as fruit bars and premium chocolate brands such as Lindt.

And that's a problem: Dedicating enormous budgets to these emerging media trends not only truncates marketing in other mediums, but limits brands» engagement and reach to consumers.

With 90 - percent of consumers saying they would switch to a brand that supports a cause they care about, cause marketing is no longer optional.

Frederick Lecoq, senior vice-president of marketing at Sport Chek said the brand chose to advertise on Instagram because it offers a chance to make an emotional connection with consumers.

No other lawn care franchise opportunity offers you the name brand recognition NaturaLawn ® of America does with our exclusive and proprietary line of organic - based products, our marketing and public relations efforts, and numerous association and consumer contacts.

One of the most important aspects of every brand's marketing efforts is gathering the right data to learn about consumers» desires.

Dollar Shave Club dealt the first blow against the shaving industry incumbents, when, in 2011, its brand of raucous marketing — and a direct to consumer, e-commerce model — first introduced dollar blades to customers.

Whereas many home - care companies focus their marketing efforts solely on medical providers, Home Care Assistance is trying to create brand recognition among consumers.

Asked about rumors that Nokia was looking to re-enter the handset market, Chief Executive Rajeev Suri said last week he was looking into ways to bring the brand back into the consumer market through licensing deals.

On the other hand, coupons can devalue your brand and eat up advertising budgets that could be deployed elsewhere — and all simply to appeal to a notoriously disloyal sector of the consumer market.

Post-click marketing encompasses any marketing efforts that occur after a consumer has clicked on a social post or other branded content.

Location - based marketing is nothing new, but the rapid rise of beacons has enabled brands to send consumers relevant push notifications when they go near the store or a competitor location.

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

«We've become the number one consumer brand in collision repair nationally,» says Carl Brabander, the company's vice-president of marketing.

For consumer packaged goods (CPG) companies, couponing is often an internal debate with sales versus marketing, branding and PR teams.

You can guide your branding proposition with a well planned marketing strategy and a well executed advertising strategy, but ultimately your brand is controlled by your consumers.

It's a metaphor for what Kia, a company associated with affordability, is trying to do to consumers» perception of the brand as it expands into the luxury market.

Vegan products branded as mayo that pre-date Hampton Creek are on the market, but those offerings are more clearly targeting health - conscious consumers.

«With our global brand and broad reach into consumer and commercial markets worldwide, HP can help startups bring product to market, build their business and scale in the global marketplace as they grow.»

CircleUp uses technology to connect those innovative, young consumer brands with capital markets.

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

Affectiva, a spinoff of MIT's Media Lab, claims to have built the world's largest database of facial expressions and their corresponding emotions, and is using its discoveries to help media companies, market research firms and brands get more detailed consumer insights.

April 19 - Procter & Gamble Co has agreed to acquire Merck KGaA's consumer health unit for 3.4 billion euros, giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.

«Cosmetics boost the awareness of a brand, especially in emerging markets because they are the first thing of luxury [that] emerging market consumers buy due to their cheaper price,» said Nicola Ko, senior luxury analyst at Ledbury Research.

Personalization is key to successful marketing — 73 percent of consumers prefer to do business with brands that personalize their shopping experiences and 86 percent say personalization plays a role in their buying decisions.

April 19 - Procter & Gamble Co will acquire the consumer health business of Merck KGaA for about 3.4 billion euros, giving it vitamin brands such as Seven Seas and greater exposure to Latin American and Asian markets.

Instead, upstart brands like BioSteel are learning to leverage social networks, new generations of influencers and broader consumer trends to establish toeholds in markets seemingly locked up by a handful of giant, well - capitalized players.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.