Sentences with phrase «consumer brand positions»

Not exact matches

I served in key executive level positions with major consumer brands in the convenience and food - retail, automotive and credit card service industry.

Experience rebranding a company, or helping position a brand in a way that resonates with consumers.

Lejuez added that while challenges will continue into the holiday season, Macy's is «well - positioned with the right brands and promotions to drive consumers to its stores.»

Widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

In many respects, it comes down to creating a narrative that integrates a company's brand positioning and the values it shares with consumers.

They do a pretty good job of positioning the brand a direct - to - consumer service, not really favoring one [media company] or the other.

According to the study, just 23 percent of Americans see brands as honest, which means you've got to strive especially hard to win consumers» trust: their de facto position is to not trust you.

Further, widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis wrote on his blog.

With access to over 1 [billion] consumers upon close, we will be positioned to drive one of the most important platforms in the consumer brand space.

But widespread popularity is the «kiss of death for trendy fashion brands, particularly those positioned in the up - market younger consumer sectors,» industry expert Robin Lewis writes on his blog.

Before his talk, Berger told me over coffee that he's not so sure about the of - the - moment advertising strategies often positioned as the only way business owners — especially small - business owners — can expand their brand and engage consumers.

By combining the highly specific locational data that's available from consumers searching on mobile, alongside Google's already in - progress goal of customizing results by location for all users, positioning your brand to those who are physically near you will become crucial in 2017.

«Social analytics is pretty core to how we understand the positioning of a brand, to the culture that fuels the consumers» lives,» she says.

Survivors that make it through this recession by focusing their attention on consumer needs and core brands will be strongly positioned for sunnier days ahead.

However, in measuring overall consumer perception, none of the 17 partner brands which broke ties with the NRA that YouGov BrandIndex tracked has moved in a statistically significant way, which may indicate American consumers applying equal positive and negative pressure, depending on their politics and position on gun control.

The ideal candidate for this position will be extremely detail - oriented with experience in managing and activating large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.

The ideal candidate for this position will be extremely detail - oriented with experience in managing large, complex campaigns for Fortune 500 brands in industries spanning across fashion, lifestyle, automotive, entertainment, technology, and consumer packaged goods.

As a mobile device that is differentiated by design, brand, and consumer experience where software and services are increasingly critical, an Apple car would seem to be uniquely positioned.

But Plank insisted his company would use this slowdown to solidify its competitive position, stating, «The current environment represents an inflection point to maximize our unique strengths by staying on offense — investing smartly in innovation, deepening our brand connection with consumers, and amplifying our focus on operational excellence — positioning Under Armour as a stronger company.»

High quality content helps to influence consumer behaviour, putting you in the best position of fulling the end goal for most business of boosting sales and increasing the interaction between the brand and customer.

BURNABY, BC — March 28, 2015 — To strengthen its position as Canada's leading provider of consumer electronics products, services and solutions, Best Buy Canada, a subsidiary of Best Buy Co., Inc. (NYSE: BBY)-- which owns and operates both Best Buy and Future Shop stores — today announced it is consolidating the Future Shop and Best Buy stores and websites under the Best Buy brand and unveiled an ambitious plan to build a leading multi-channel customer experience.

As Juisi co-founder told BevNet, «NÜMOO will be positioned as a brand that «transcends the dairy - free lifestyle» and is made for consumers who grew up on flavored milk, but now seek products that are healthy and made with clean ingredients.»

«Monte is a passionate and disciplined marketer whose broad consumer package goods and restaurant experience along with his innovative and results - driven marketing approach make him an ideal candidate for this position,» said FOCUS Brands Restaurant Group SVP of Marketing, Paul Macaluso.

«Each of the brands is positioned differently in the marketplace, targeting different consumers,» Faria explains.

Prior to this, he held the position of marketing director of consumer foods at Ornua, responsible for the strategic direction and development of the Ornua brands portfolio; prior to this he held a variety of senior commercial roles within the organization both in the corporate office and within international subsidiaries.

Following a proprietary review of the craft beer segment, and its own positioning within it, Constellation Brands has re-launched a number of its Ballast Point offerings with a new look in an attempt to «tell its story more effectively» to consumers.

«The healthy positioning and messaging leveraged by non-dairy brands has made an impression on consumers who purchase both dairy and non-dairy milk.

With a portfolio of breakthrough ingredients and manufacturing, the company is well positioned to help meet the growing need of consumer packaged goods and established and emerging food manufacturers to improve the nutritional profile of foods without sacrificing taste, and to develop select consumer brands.

New Direction for EAS Abbott Nutrition's EAS brand has launched a new advertising campaign, positioning the sports nutrition brand more toward the mainstream consumer, still focused on the fitness minded but not just elite athletes.

Mateus Light reinforces that position and broadens the brand's market presence in a way which is relevant to consumer demand.»

MLA's office in Japan, through brand building activities, aim to strengthen the positioning of Australian beef with promotions targeting consumers and customers and therefore maintain Australia's position as the preferred imported beef.

«Private brand strategies are critical for the Australian supermarkets, as consumers view this as central to the overall price positioning of each chain,» said Mr Kierath.

Irvin noted, «Bega Cheese's focus on Australian and international consumer markets, strong branding and distribution alliances such as Blackmores and investment in higher value dairy nutritionals means that we are well positioned to take advantage of unfolding market opportunities.»

She works closely with senior leadership teams on determining the strategic implications from consumer and operator research engagements, as well as brand evolution opportunities, growth and expansion strategy, international market expansion, marketing strategy and competitive positioning.

The new creative campaign with the tagline «Hold True» has been developed on the back of extensive consumer research and sees the brand focusing on its position as an original «true cider» since 1935.

Using date ingredients for caramel flavour can help you achieve clean and clear label, with claims such 100 % natural, refined sugar free, no artificial colours, reduced sugar, raw, vegan positioning your brand as healthy, consumer friendly and socially responsible.

Consumers in China regard success in a company's home market as crucial in building trust in a brand, and this has been very important in elevating vitamins companies Blackmores and Swisse to strong positions in China.

With Nestlé Waters» rich history in providing premium sparkling water to consumers with their brands Perrier ® and S. Pellegrino ®, and the current strength of our regional spring water brands as a $ 103MM player with extremely high household penetration, we are well positioned to bring these products to the market for consumers to enjoy.

Many marketing strategies vie for influence over the consumer with critic scores and curation, competition medals, premium packaging, brand positioning, and now DNA based taste targeting.

Created to not only help showcase the fun and dynamic brand image and personality that consumers have come to know and love through the packaging, the website is also another step towards positioning Woot Froot as a leader in the fresh fruit, value - added category.

According to GlobalData figures, 75 % of consumers globally believe that leading an ethical and sustainable lifestyle is important to their wellbeing, while brands / ranges with natural, fresh and ethical claims are succeeding in reinforcing their position through sustainable packaging.

The lesson that has been learned repeatedly by food retailing startups, especially those with low - price positioning, is that it's best to begin by selling a high percentage of branded product to cement the low - price advantage in consumers» minds.

While old QSR chains are trying to save their consumer base, shed unfavorable brand identities and catch up, UFood Grill is already in a leadership position to expand what we already do so well.»

During «International Use It or Lose It Week,» Hilton Hotels & Resorts ambassadors will be positioned at five commuter rail stations across London distributing branded Oyster card holders to remind consumers to visit the Hilton Urgent Vacation Care Center website and use their hard - earned vacation time.

In addition to his position at Killer Buzz Beverages, Gates has worked with consumer brands such as Everlast, SPITZ / PEPSICO, Quaker Oats / Gatorade, Dreyer's Grand Ice Cream and M&M / Mars, among others.

We are confident it will further solidify the brand's U.S. leadership position by engaging and inspiring consumers with the core values of The Glenlivet.»

According to him, the right decision has put Guinness Nigeria Plc in a great position to continue to offer consumers quality brands, giving them a choice at every category and price point.

If I were a brand, positioning myself now... I strongly believe that when this consumer awareness becomes more prevalent, brands will be forced to change.

What my goal has been is to add an intellectual layer to it and make it credible,» explains Abloh, whose label unites an edgy street aesthetic with luxury - level fabrication and positioning, tapping into the tastes of a generation of consumers for whom streetwear is just as fashionable as traditional luxury brands.

«Natural is not regulated, so any brand can have «natural» positioning, but consumers are reacting to that natural positioning.