"Consumer demographics" refers to the characteristics and traits of a group of individuals who buy or use certain products or services. It includes details like age, gender, income, education level, interests, and geographic location that helps businesses understand and target specific groups of consumers.
Full definition
The pet industry will have to respond to fundamental changes
in consumer demographics in order to maintain success to the year 2020 and beyond.
Another important element of reaching out to
various consumer demographics is figuring out which platforms should be used to deliver a company's marketing message.
In such nations, millennials are both a powerful
consumer demographic with well - defined tastes and on the cutting edge of the entrepreneurial revolution.
The first step in targeting
specific consumer demographics is to acknowledge that it would be a mistake to paint members of a particular group with a broad brush.
However, as any expert
on consumer demographics will tell you, there are some distinct differences between Millennial pet owners and their predecessors.
With so much insightful data at your fingertips —
from consumer demographics to housing trends to property pricing history — predictive analytics gives you an edge in a competitive landscape.
We have created, acquired or licensed a group of highly recognizable brands to match the
broad consumer demographics we serve, ranging from adults to children and game enthusiasts to casual gamers.
Millennials, generally defined as the generation born between the early 1980s and early 2000s, are the
newest consumer demographic entering the marketplace.
But, when it comes to millennials, the largest living generation and a
vital consumer demographic, why are some of them not making a stronger effort to build a good credit score?
Bowker Market Research — being acquired by Nielsen, of course — in its recently released U.S.
Book Consumer Demographics & Buying Behaviors Annual Review, does indeed see adults reading Young Adult material in its 2012 survey results.
West Village, Dallas TX 2/2009 — 10/2011 Retail Marketing & Public Relations Director Performed research and analysis on
key consumer demographics to develop strategic plans for marketing and public relations.
Häagen - Dazs has revamped its ice cream brand with updated packaging and new formats to target a broader
consumer demographic as part of a wider portfolio update.
«When you think about it millennials really are the future, and they're about to become the
largest consumer demographic, so that Google announcement is truly game changing.»
MapInfo produces the survey by incorporating data from the most recent U.S. Census Bureau reports with its own in - house «location - enhanced lifestyle and
consumer demographic data.»
Next, Billy McFarland, CEO of Magnises, explains how he built a networking platform for millennials, while also connecting big brands to this all -
important consumer demographic.
«Like many other apparel and retail companies, BCBG has fallen victim in recent years to adverse macro trends, including a general shift away from brick - and - mortar to online retail channels, a shift in
consumer demographics away from branded apparel,» Etlin said.
Though offerings and
consumer demographics at the stores differ — Dollar Tree operates with fixed dollar - and - below prices, while Family Dollar's introduction of more name brand products has led prices to «creep up» — both sell more than 50 percent consumable goods, such as chips and cereal, Sozzi said.
If VW hopes to achieve its goal of ramping up U.S. sales to 800,000 annually, the so - called three - row «B SUV» will have to be compelling enough to expand VW's
consumer demographic beyond its current limitations in the small and mid-size sedan segments.
Fortunately, damn near everybody in America believes they're middle class... so unlike many countries even today, it really is the largest
possible consumer demographic.
Generation Next Yet as retailers and manufacturers fine - tune their strategies to suit recession - weary consumers, shifts in
consumer demographics threaten to muddy the waters even further.
We spent hours going through all of the details with our independent customers, including all of the formulas, and they really appreciate the fact that we developed both lines with
particular consumer demographics in mind and kept everything separated.»
Strongly anticipated titles from third - party publishers are also scheduled for release and along with first party software aim to expand Nintendo's reach globally to a broad audience, including female and
younger consumer demographics.
Italy is a stable «old world» economy, however we look at Milan as very much a site specific opportunity — with the capacity to build similar to our iconic centers in London, Sydney, San Francisco for example, in one of the
best consumer demographics in the continent.
The director went on to tell Deadline that the startup's surveys of
various consumer demographics have been telling, as most people in Screening Room's «non-target audience» — people who already regularly go to theaters — said they would not be interested in the service.
As Zynga becomes the latest adopter of the digital currency, the move highlights a budding trend: businesses adopting bitcoin to woo a
key consumer demographic.
The very top line «C» models stand for comfort and dates all the way back to the luxurious Chrysler Imperials that were so popular five decades ago, These four specific 200 front drives and two AWDs allow Chrysler to attract
specific consumer demographics, from the economy conscious college student ($ 21,700 for the LX entry) to as well off retired baby boomer ($ 30,195) for the «C» opulence inspired AWD model.
The company is in the midst of a major reorganization aimed at improving its customer service and courting the growing
millennial consumer demographic; shifting account queries to Facebook makes sense on both counts.
The addition of Wolfgang products to its offerings gives Coastal an opportunity to reach
new consumer demographics and leverage their manufacturing expertise with a strong, USA - made offering.
From
changing consumer demographics to tech advancements and telecoms» participation, an array of factors have aligned to make home security a massive industry.
Collect data
on consumer demographics, buying habits, product preference and popularity, and needs, and analyze to identify potential new market expansion efforts
The Millennial Pet Owner, presented by Nathan Richter, partner at Wakefield Research, focused on how
shifting consumer demographics are impacting all levels of the pet trade.
California's wine leaders adapting to drought and consumer shifts: California wine will hold its own in the global market despite shifts
in consumer demographics, scarce water, and competition from imported wines, craft beers and cocktails, according to wine industry leaders surveyed by UC Davis..
In such a new industry, with
a consumer demographic still undefined, it is tough finding experts with deep experience in traditional marketing and new marketing channels.