Sentences with phrase «consumer ethnocentrism»

Siamagka and Balbanis use the five dimensions to develop a new scale to measure consumer ethnocentrism.

Through an empirical study using data from the United Kingdom and the United States, they establish that the scale, which they call the Consumer Ethnocentrism Extended Scale, or CEESCALE.

The study identifies new components of consumer ethnocentrism, establishing, in consultation with other research on the topic, five distinct dimensions in the process: prosociality, in which the interest of one's country is more important than one's own; cognition, or interpreting the world from the point of view of one's own ethnic group; insecurity, or regarding foreign products as a threat to the domestic economy; reflexiveness, meaning that one's ethnocentrism is automatically activated; and habituation, in which ethnocentrism becomes a habit.

«Since its initial formulation in 1987, the concept of consumer ethnocentrism has remained by and large unchanged,» write the authors of the study, Nikoletta - Theofania Siamagka (King's College London) and George Balbanis (City University London).

Not exact matches

Most of those campaigns revolve around the ethnocentrism of consumers.