• Wise Apple, a Chicago - based direct - to -
consumer meal delivery service, raised $ 3.6 million in seed funding.
«Food has been insulated from the e-commerce revolution over the last 20 years, but the reality is
consumers are going online, they are expecting mobile, and they want the ultimate convenience,» said Michael Wystrach, co-founder and CEO of
meal delivery service Freshly, in an interview with Fortune.
That last point is particularly salient, as data from Slice Intelligence shows that after
consumers sign up for at - home
meal delivery from a
service like Blue Apron, restaurant spending falls off more than spending at grocery stores.