According to the Rapt Media, 62 % of
consumer say the content they discover on their own is personalized.
Not exact matches
«When
content provided by firms like Netflix reaches the
consumer's network provider, it would be commercially unreasonable to charge the
content provider to use that bandwidth, for which the
consumer has already paid, and therefore [would be] prohibited,» Wheeler
said.
The FTC also
said that when it comes to labelling, advertisers shouldn't use terms such as «Promoted» or «Promoted Stories,» because they are «at best ambiguous and potentially could mislead
consumers that advertising
content is endorsed by a publisher site.»
If the actual
content provider —
say, HBO, for example — isn't happy with the number of subscribers (and revenue) it's getting from a particular television provider, it may find it more worthwhile to go direct to
consumers over the Internet through a Netflix - style streaming service.
«As
content consumption continues to evolve, Daniel Ek and his team are well - positioned to build the leading marketplace for
consumers, artists, and the music industry at large,» TPG partner David Trujillo
said in a statement.
Hauppauge, for example, quickly put out a statement after the FCC news broke to
say that it supports the FCC's proposal and that it will «encourage innovative developers to create products which will lower
consumer costs, increase the selection of
content available to
consumers and allow new applications for TV.»
«We wanted to provide great
content and tools to help
consumers live a healthier life,» Wolin
says.
«We will examine whether platforms are exercising market power in commercial dealings to the detriment of
consumers, media
content creators and advertisers,» Australian Competition and
Consumer Commission (ACCC) Chairman Rod Sims
said in a statement.
When it comes to labelling, the FTC
said, advertisers shouldn't use terms such as «promoted» because «they are at best ambiguous and potentially could mislead
consumers that advertising
content is endorsed by a publisher.»
The Rapt Media study found that nearly half (46 %) of the
consumers they surveyed
said content they find on their own influences their purchase decisions.
A key area where Yahoo could seek an acquisition is in
content personalization — that is, a complicated way to
say companies that help serve up relevant
content to
consumers.
Greg Portell, lead partner for
consumer products and retail at A.T. Kearney,
says deals in the media space are likely to pickup as firms seek
content for future growth plans.
Edison Research, which studies
consumer adoption of digital media, reported this year that three - quarters of Americans 12 to 24 and half of those 25 to 54,
say they have listened to online radio or streamed audio
content available only on the Internet in the last month.
«The 360 and VR space is really developing and we are seeing now more
consumer content,»
said Kopf.
By partnering with Alibaba's cloud computing arm, HTC
said that the two companies will work together to improve the behind - the - scenes data center infrastructure required to deliver virtual reality
content to
consumers.
The idea behind Slingbox is that
consumers shouldn't have to pay twice for the same
content, Jason
says, and he believes internet video offers plenty of room for similar gadgets.
«We will seek strong partnerships to deliver those
consumer features and
content that are not central to the BlackBerry proposition — for example, media consumption applications,» Heins
said.
«There is a large enough number of
consumers out there who understand that a lot of the
content on the Internet has to be supported by advertising,» he
says.
That
said,
content producers have little incentive to create HDR
content since
consumers don't yet have HDR sets.
Consumers say the three most important characteristics of a brand's social posts are (in order): the brand shares new
content; the
content is relevant to the brand; and the brand engages with followers.
These days, context (where they are and what they're doing) often trumps
content (what you're
saying or selling) unless your messages get both active engagement from the
consumer and are accurately aligned in terms of your target's time, interest, and attention.
«Chushou has built an impressive platform, with a dedicated and quickly growing base of
content creators and
consumers, and smart expansion plans,»
said Frank Lin, who oversees corporate development for Google in North Asia, in the statement.
«With the studio of the future you are going to be creating
content across multiple platforms for the
consumer to engage with,»
said Redstone, who also runs Advancit Capital, a venture capital firm investing in media and technology companies.
In a blog post, the company
said it would ban what it called «terrorist
content» on some services such as gaming tool Xbox Live, the
consumer version of its Outlook email service, and its
consumer documents - sharing service.
At the shareholder meeting, Iger
said the deal would create «an extraordinary global entertainment company with a
content and the platforms and the reach to meet the growing demands of
consumers around the world.»
It's all about figuring out what
content consumers are engaging with, Kim
said.
New tailored audiences or custom audiences allow Twitter and Facebook users to upload their own audience lists for social ads to promote
content, which Kim
said is superior to email marketing because marketers don't have to worry about
consumers opting in or unsubscribing and it eliminates tons of unqualified recipients.
However, NIB chief executive Mark Fitzgibbon
says he wants to give
consumers data on the volume of procedures doctors are doing as well as
content that helps them think about their treatment.
Now you
said yesterday that each of us owns the
content that we put on Facebook and that Facebook gives control to the
consumers over their
content but we know about the problems with Cambridge Analytica.
Divesting DirecTV would eliminate the price decrease for millions of DirecTV
consumers predicted by the government itself, and divesting Turner would eliminate the
content innovations and the advertising benefits that put downward pressure on Turner prices,» AT&T
said in a court filing.
«[With] an increasing amount of
content and a finite amount of
consumer attention, arithmetically there's no other possible outcome than each individual post on average is going to get less reach,»
said SocialFlow CEO Jim Anderson.
Katie Sweet, writing for IBM's THINK Marketing blog, shares some insight that proves how important understanding your customers is to your marketing campaign's success, including this statistic: 63 % of
consumers say they would think more positively about a brand if it gave them
content that was more valuable, interesting, or relevant.
Thousandaire may be compensated if
consumers choose to utilize the links located throughout the
content on this site and generate sales for the
said merchant.
Content based marketing focuses on what the
consumer needs, and, as you
said, can even educate the
consumer.
Walt Disney Co's quarterly profit and revenue on Tuesday beat analysts» estimates fueled by movie studio hits, and the media company
said it was taking a stake in a streaming video technology company to sell more
content directly to
consumers.
With 76 % of
consumers surveyed
saying they are more likely to trust
content shared by their network (people they know) versus
content shared by brands, it is easy to see why employee advocacy is gaining traction with enterprise companies.
McDonald's — which has been taking heat from parents,
consumer groups and local lawmakers over the nutritional
content and marketing of Happy Meals —
said it would start making the changes in September and the new Happy Meals would be available in all of its 14,000 U.S. restaurants by the end of the first quarter of 2012.
By making Juwai.com's international property
content available to Tencent's audience, Chinese
consumers will be empowered to make informed investment decisions,»
said Yu Kai.
«With Smart - Salt, we are adding to our full range of solutions for food and beverage producers to economically reduce sodium
content without affecting the
consumer's perception of taste,»
says Valerie Coyne, Innophos business manager for leavening products.
With so many
consumers turning to protein from sources other than meat and poultry, there is an opportunity for marketers to reach a sizable group with concerns related to health, particularly cholesterol and fat
content,»
said Billy Roberts, Senior Food and Drink Analyst at Mintel.
«We feel that
consumers are looking for products that they can easily review for calorie
content and still enjoy the delicious taste they desire,» CEO Scott Florence
says.
Halo Top has tapped into this collective
consumer concern by featuring its calorie
content, ranging from 280 to 360 calories for an entire pint, prominently on its packaging — «a transparent approach
consumers have welcomed» that gives
consumers a guilt - free pass to eat the entire container, Johnson
said.
Boston Parents Paper (and Parenting Media, Inc) may be compensated if
consumers choose to utilize the links located throughout the
content on this site and generate sales for the
said merchant.
«The idea really here is to empower all of our clients to be able to manage this direct relationship with the fan, with the
consumer of their original
content,» he
says.
«The sugar
content of food is of increasing concern to health - conscious
consumers, and dairy products are often criticized due to the presence of added sugar — sucrose,»
said Johansen.
Researchers
say it could eventually specialize Web
content for pockets of
consumers and make ads more engaging.
«China is the largest coal
consumer in the world, but it burns much lower quality coal, such as brown coal, which has a lower heat value and carbon
content compared to the coal burned in the US and Europe,»
said Prof Guan.
W: Some potential
consumers may
say that the fat
content in Nii bars are too high.
To achieve these health benefits,
consumers should read nutrition labels and choose foods that have high fiber
content,»
said Swanson.
IHS is also optimistic about the PS4's overall profitability
saying that «lower research and development costs for PlayStation 4 hardware, additional revenue streams from online service subscriptions and a more aggressive transition to higher margin digital
content sales are combining to strengthen Sony's games business outlook even in the face of increased competition from cheap Android consoles and alternative devices eating into
consumers» gaming time, including smartphones and tablets.»