For example, one
consumer study found that when supermarket customers were offered samples of six different types of jam, 30 % of them purchased a jar of the jam.
Not exact matches
In fact, a recent Nielson
study found that 70 percent of global
consumers trust online reviews, up 15 percent within a four - year period.
There are obvious consequences to drinking on the clock: A
study from the Journal of
Consumer Psychology
found that prospective hires who ordered a glass of wine during an interview were seen as less intelligent than those who abstained — even when the interviewer was indulging in a drink.
The
study found that
consumers say that a brand is authentic when the company consistently delivers on what it promises, protects
consumers» data and respects their privacy and interacts with their customers with transparency and integrity.
«In sum, the
findings of all
studies reveal that
consumers only show better self - control following reflection on their past under very specific conditions - when they recall their past self - control successes easily,» the research release reports.
A 2013 Federal Trade Commission
study found that 20 percent of
consumers identified errors on their reports that might affect their score, and 5 percent had an error significant enough that it could result in their paying higher loan rates.
A 2012
study of debt - payoff strategies from Northwestern University's Kellogg School of Management
found that
consumers paying off small balances first were more likely to have eliminated their entire debt than those focusing on other strategies.
One
study found that
consumers who received free shipping on returned items increased their purchases with that retailer by 58 to 357 percent over the next two years.
A new
study by consultancies BBMG and GlobeScan has
found there are four
consumer categories around sustainability retail decisions: the die - hard «yes» sustainability - conscious shoppers, whom they call «Advocates,» the «no» shoppers (there are two categories here, the «Practicals,» who prioritize price and quality of a product and look at sustainability last, and the «Indifferents»), and a fourth category: the «Aspirationals.»
The
study found that mothers aged 18 to 34 emphasize brand transparency more than any other
consumer demographic.
A
study conducted by Moxie Software, Inc.
found that
consumers shopping online would spend more if brands engaged them proactively.
The
study found that almost 94 percent of all
consumers are more likely to be loyal to a brand when it commits to full transparency.
The Rapt Media
study found that nearly half (46 %) of the
consumers they surveyed said content they
find on their own influences their purchase decisions.
A recent
study by two assistant professors at the University of Toronto's Rotman School of Management
found that while
consumers» overall behaviour is shifting toward greater social responsibility, the rise in ethical, or green consumption hasn't made people more altruistic.
From the bank's universe of 37 million checking account customers, the think tank's researchers stripped identifiers and grabbed a sample of 2.3 million families across 23 U.S. states for whom they had «a very good window into their financial lives,» said Fiona Greig, JPMCI's Director of
Consumer Research, who presented the
study's key
findings prior to the panel discussion.
In fact, a 2014 Edison Research
study found that 42 percent of
consumers expect a response on social media channels in under an hour.
Based on the
findings from its recent MONITOR MindBase
study, which lasted from 1997 to 2000, Yankelovich Partners Inc. has compiled an extensive database of American
consumer categories designed to help entrepreneurs analyze how their customers think and why they buy.
A new
study from the National Bureau of Economic Research has
found that tax policy has a dramatic impact on businesses and, if raised too high, could drive
consumers to the black market.
A 2010
study by
Consumer Reports
found «unacceptable» levels of bacteria that commonly cause food poisoning in about a third of the 208 salad bags tested.
A Marketing Evolution
study commissioned by inPowered late last year
found that when
consumers read something positive about a product or brand from a credible source, it increases purchase intent by 50 %.
The EU
study cited above
found that the most - mentioned obstacles to cross-border trade are the costs of compliance with different
consumer protection rules and contract law (41 percent) and potentially higher costs of fraud and non-payment (41 percent)
A recent EU
study found that 59 percent of
consumers feel confident about online purchasing in their own country, but only 36 percent feel confident about purchasing from a vendor located in another EU country.
The
study, to be published in the October 2014 edition of the Journal of
Consumer Research,
found no such effect when it comes to mass - market brands.
A recent
study published in the Journal of
Consumer Research
found that people who were asked to think about the past were willing to pay more for products than those who were asked to think about new or future memories; another experiment showed an increased willingness to give more money to others after recalling a nostalgic event.
The
study found that
consumers making their first purchase with a retailer on Black Friday were 19 percent less likely to make a repeat purchase and made 20 percent fewer purchases over time overall.
A
study by the
Consumer Federation of America and Center for Responsible Lending
found that the average borrower renews a loan eight times.
(Another recent
consumer study, this one conducted by advertising agency Bensimon Byrne,
found that more than half of respondents thought they were doing better financially now than they were a year ago, or before the recession.)
Key
findings of the
study illustrated that customer service not only affects revenue, but has a long lasting impact, with customer service ranking as the No. 1 factor influencing how much a
consumer trusts a company.
A Harris poll of phone owners
found that nearly 10 % said their phone had been stolen at one point, and a recent
study found that lost and stolen cell phones cost
consumers over $ 30 billion last year.
A
study published by Marketing Land
found that 72 percent of
consumers expect a response to a complaint tweet within 60 minutes.
A Credit Karma / Qualtrics
study of 1,045 U.S.
consumers found nearly 40 % of millennials have spent money they didn't have and gone into debt to keep up with their peers.
This
study found that approximately 80 % of
consumers look for companies that offer the best customer service, before looking at the price or quality of that company's goods and services.
Study: Retailers Are Ignoring More Than 80 % Of Customers» Social Media Requests — Sprout Social
finds most merchants fail to respond to
consumer questions on Facebook and Twitter, a problem compounded during the holiday shopping season when the volume of requests increases.
The
study findings confirm what annuity
consumers know - an annuity IRA allows them to take control of their savings and savings choices and not have to, perhaps uncomfortably, deal with their previous employer.
A handful of
studies found that half to two - thirds of
consumers enrolled in a debt settlement plans cancelled within two years.
Vision Critical's Tyler Douglas will also share the
findings of a new
study that reveals what
consumers expect from brands in the data - gathering process.
The
study found that 49 percent of
consumers are worried about data privacy, though 44 percent of shoppers are frustrated when they don't receive personalized shopping experiences tailored just to them.
Based on a recent
study about the purchase drivers and skincare rituals of 300 Aspirational
consumers, BBMG
founding partner Mitch Baranowski...
A 2017
study found consumers» emotions play a critical role in determining which brands they are loyal to — and that high emotional engagement with a brand can lead to increased loyalty.
The
study found that the number one response that determined whether
consumers would buy from a retailer again, based on whether they did or didn't pay have to pay return shipping, was regret or the anticipation of regret.
In our February Omnibus
consumer panel
study, we
found 42 % of respondents currently own a single serve coffee system, and less than half of those
consumers intend to replace their machine in the next 3 years.
An FTC
study in 2007 confirmed the reliability of scores in predicting claim risk and
found, on average, that higher - risk
consumers paid higher premiums and lower - risk ones paid lower premiums.
A recent
study, published on Market Watch of over 15,000
consumers found that the average American will run out of retirement funds, other than state and occupational pensions, around 14 years into retirement.
But some
find that manipulating situations in order to
study consumer behavior without consent raises troubling privacy concerns.
A
study conducted by the Center for Retirement Research at Boston College using data from the Federal Reserve's 2010 Survey of
Consumer Finances
found that the typical household approaching retirement is ill prepared financially.
A 2015
study by the National Institute for Retirement Security, using data from the Federal Reserve's 2013 Survey of
Consumer Finances,
found that across all American households, including those without retirement accounts, the median retirement account balance is $ 2,500, and for households near retirement, $ 14,500.
IBM Security's «Future of Identity
Study»
found that
consumers don't trust social media networks to securely collect their identity data.
In Raddon's recent
study, Payments Insights: Rise of the Digital Pioneers, we
find that
consumers are increasingly engaged in payments technology, and more importantly, technology is driving some
consumers to look away from traditional banking players.
But, a new
study by Netherlands - based
consumer association Consumentenbond, which tested gluten - free variants,
found that they contain more fat, sugar and / or salt and less fibre than similar products with gluten.
«I just did a
study on social media and the No. 1 place that
consumers go to
find out about restaurants is the Internet.