Despite being the first major tech company with
a consumer voice assistant back in 2011, Apple hasn't kept up with others in developing Siri, according to studies this year from Stone Temple and Adobe.
As crowded as
the consumer voice assistant market looks today, the enterprise segment is quickly becoming even more crowded.
The battle for enterprise assistant market share is shaping up to be every bit as competitive as the current war for
consumer voice assistant users.
As crowded as
the consumer voice assistant market looks today, the enterprise segment is quickly becoming even more crowded.
Dragon Drive might be able to fend off encroachment by Amazon and Google by further optimizing the voice interactive driving experience while providing access to the popular
consumer voice assistants through integration.
Dragon Drive might be able to fend off encroachment by Amazon and Google by further optimizing the voice interactive driving experience while providing access to the popular
consumer voice assistants through integration.
Amazon virtually created the market for home - based
consumer voice assistants that dominate today's conversation.
Not exact matches
However, a persisting lack of
consumer awareness could inhibit more in - depth
voice assistant usage.
Amazon's Alexa
voice assistant dominated last year's
Consumer Electronics Show in Las Vegas.
Case in point, independent research conducted by the Capgemini Digital Transformation Institute confirms that 51 percent of
consumers already utilize
voice assistants, with 81 percent of those users primarily accessing the
voice assistant through a smartphone, citing convenience, multitasking enablement and speed as value - adds from the
voice assistant experience.
Aiqudo's tech works similarly to a Siri or Alexa on a core level — you can use your
voice to find info — but the company isn't really trying to make another
assistant meant to go direct to
consumers.
Increasingly sophisticated
voice assistants and the growing potential use cases they can assist in are driving
consumers to adopt them in greater droves — 65 % of US smartphone owners were employing
voice assistants in 2015, up significantly from 30 % just two years prior.
In addition, the swell of internet connected devices like smart thermostats and speakers is giving
voice assistants more utility in a connected
consumer's life.
Consumers are also eagerly adopting speaker - based
voice assistants, with shipments of Google Home and Amazon Echo speakers expected to climb more than threefold to 24.5 million in 2017, according to a report from VoiceLabs.
Amazon is also working to keep
consumers engaged with new products like low - cost tablets and the Echo
voice - activated home
assistant.
Next to Apple's iOS and Google's Android, Amazon's
voice assistant may be turning into the third great
consumer computing platform of our era.
However,
consumers apparently like using their smart speaker
voice assistants for these tasks as 52 % claim to use timers at least monthly and 48 % report doing the same for alarms.
There is some solid survey data on the most common
voice assistant use cases employed by
consumers.
This laid the groundwork for the Pre-modern era, when
voice and virtual
assistants became available to
consumers for the first time.
Sonos wants to be the one device that
consumers can use with multiple
voice assistants, potentially simultaneously.
So, devices are important, but the
voice assistants represent what is driving both the market and
consumer preferences.
The high frequently of
consumers asking Alexa and Google
Assistant for information stands in contrast to how infrequently
voice assistants are used today on mobile.
The company today delivers audio ads that
consumers can interact with by
voice on mobile and hopes to do the same on smart speakers when the
voice assistant platforms update their advertising policies.
Amazon servers also collect
voice recordings from
consumers using its Alexa digital personal
assistant which are also at risk of falling into the wrong hands unless a
consumer manually deletes recordings through the Alexa app.
Analyze why
consumers love
voice assistants, depending on their needs and preferences 3.
There is little doubt that the
consumer market for
voice assistants must appear tantalizing.
To boldly go...
Consumers embrace
voice assistants at CES 2018 A milestone for digital pink slips Taking paper out of the process Cyber risks in oil and gas «Hey Google, get me a car insurance quote.»
Because 1.3 % of
consumers with access to a smart speaker do not own a smartphone, the total
voice assistant user base among U.S. adults is 42.7 %
In turn, Microsoft and its
voice assistant would expand its device distribution, something the company sorely needs in the
consumer device market, even in the US.
Over time, the convenience of
voice and the ability to access features that are only accessible though
voice assistants will begin to form new
consumer habits for smartphone users.
The Voicebot Smart Speaker
Consumer Adoption Report found that smart speaker owners used
voice assistants on the devices 2.79 times per day.
Right now their impact may be limited but, according to Gregg Johnson, CEO of Invoca,
voice assistants are set to become mainstream in about 18 - 24 months driven by increasing
consumer acceptance, falling prices and fierce competition.
Assuming the
voice assistant is trusted, it will save time for
consumers.
Consumers already have smartphones so they can immediately access
voice assistants without the need for a smart speaker purchase.
To boldly go...
Consumers embrace
voice assistants at CES 2018 A milestone for digital pink slips Taking paper out of the process Cyber risks in oil and gas «Hey Google, get me a car insurance quote.»
To boldly go...
Consumers embrace
voice assistants at CES 2018 A milestone for digital pink slips Taking paper out of the process Cyber risks in oil and gas «Hey Google, get me a car insurance quote.»
But it wasn't until recently that they actually came within reach for most
consumers, thanks to increasingly easy installations and connections to our phones and
voice assistants.
These kind of dedicated
voice apps could be the way of the future, which
consumers wanting to use
voice technology but the general
assistants not having the smarts to engage in such involved activities.
This is critical for
voice assistants to deliver robust user experiences today and enable personalization that will increase the value to
consumers.
This particular announcement marks yet another expansion in the ever - growing overlap between home automation and artificial intelligence, with
voice assistants like Google
Assistant and Amazon Alexa being at the forefront of the
consumer end of the AI revolution.
Note: The numbers in the chart below exceed 100 % because Strategy Analytics reported some
consumers will use more than one
voice assistant.
Smart speakers are all about giving
consumers access to a company's
voice assistant.
With the competition heating up to be the only entertainment
voice assistant consumers need, the remote may indeed be a thing of the past.
However,
consumers apparently like using their smart speaker
voice assistants for these tasks as 52 % claim to use timers at least monthly and 48 % report doing the same for alarms.
A growing number of smart devices in the home these days can be controlled through
voice assistants in some form, and Hunter Fan Company's move to become the first to have a ceiling fan that can connect to all three major AI
assistants by
voice may well mark the beginning of a marketwide emphasis on
consumer choice within each given corner of the home automation space.
Google Home Quartz or whatever the product is named, will be an important product line for Google
Assistant in its battle to become the voice assistant of choice for c
Assistant in its battle to become the
voice assistant of choice for c
assistant of choice for
consumers.
Amazon, Google and Microsoft are clear that they are not listening for anything other than wake words, record only interactions with the
voice assistant and use the cloud to respond to
consumer requests.
The Voicebot Smart Speaker
Consumer Adoption Report found that smart speaker owners used
voice assistants on the devices 2.79 times per day.
Another key finding is that five times more
consumers use
voice assistants on smartphones than on smart speakers.
The rapid
consumer adoption rate for smart speakers has taken analysts by surprise and that exposure is flowing into more
voice assistant usage on smartphones, PCs and through household appliances.