As a descendent of Marcel Duchamp and Andy Warhol, and after Pop art had magnified critical interest in
consumerist culture, Prince's «rephotographs» could be seen as a cynical representation of reality, and as a piercing inquiry into the
ethos of the American vernacular.
Turin was home to several poveristi, and like countless disaffected locals, they viewed the influx of American capital as a kind of colonization, bringing with it exploitative labor policies and a toxic
ethos of
consumerist capitalism.