Sentences with phrase «consumers about the differentiation»
«Retailers who are equipped to inform consumers about the differentiation between products tend to be very successful at influencing «trade ups,» and the exploration of brands and products they may never have tried.»
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Altman, however, has other ideas about how this differentiation of expertise and skills can work for businesses, going on to say that companies need to take advantage of consumers» increasing ease with buying products online by using the Internet to sell their expertise and proficiencies online.