Sentences with phrase «consumers during the live event»
These ads, which run well into the millions of dollars to produce and air, are viewed by an estimated 114 million consumers during the live event, and then are repurposed for network advertising once the big game is over.
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Last month, the company hosted another full day, live - streamed event during the Fourth of July holiday in the U.S., which mixed product placement and cultural education as a way to engage Chinese consumers.