But when
some consumers hear the name, they shut down.
Not exact matches
Ask many marketing professionals how to select a «good» brand
name and you will likely
hear that it is best to adopt a brand
name that conveys something meaningful about the product in order to immediately communicate to the
consumer a benefit or attribute.
This week, news appeared that Barnes & Noble's Buzz Score — the word - of - mouth measurement of
consumers» reactions to advertising, a way to discern what the general public is
hearing about a specific brand
name, as measured by YouGov Brand Index — is quickly closing the gap between its
name and Amazon's with the adult 18 and over market.
For
consumers, this means that you might be doing business with a
name you have never
heard of before.
So if you're a
consumer / investor and your «financial planner» has any of these letters after their
name, then you can count on
hearing all about how you need to load up on way too much whole life insurance (AKA Variable Universal Life), and / or fixed or variable annuities.
But most US
consumers have still never
heard of the company — or even know how to pronounce its
name.
When you
hear the
name Lenovo you immediately associate it with laptops and Netbooks, well now the company has joined the android smartphone bandwagon by showcasing their fist smartphone model called the Lenovo S2 at
Consumer Electronics Trade Show 2012.