That could be
bad news for luxury goods, which have been a bright
spot, as high - income
consumers tend to spend less
in a down market, and may more guarded about their spending
in this climate.
First, the
bad news: «Results of a recent
consumer poll by Genesis Media reveal that 90 % of respondents aren't likely to buy something they saw
in a Super Bowl ad, and 75 % indicate they don't recall many Super Bowl
spots from last year.