Given the absence of a public trading market of our common stock, and
in accordance with the American Institute of Certified Public Accountants Accounting and Valuation Guide, Valuation of Privately - Held Company Equity Securities Issued as Compensation, our board of directors exercised reasonable judgment and considered numerous and subjective factors to determine the
best estimate of fair value of our common stock, including independent third - party valuations of our common stock; the prices at which we sold shares of our convertible preferred stock to outside investors
in arms - length transactions; the rights, preferences, and privileges of our convertible preferred stock relative to those of our common stock; our operating results,
financial position, and capital resources; current business conditions and projections; the lack of marketability of our common stock; the hiring of key personnel and the experience of our management; the introduction of new products; our stage of development and material risks related to our business; the fact that the option grants involve illiquid securities
in a private company; the likelihood of achieving a liquidity event, such as an initial public offering or a sale of our company given the prevailing market conditions and the nature and history of our business; industry trends and competitive environment; trends
in consumer spending, including
consumer confidence; and overall economic indicators, including gross domestic product, employment, inflation and interest rates, and the general economic outlook.
«All things considered, the economy still appears to be on a solid footing, supported by a confident
consumer sector — one with an optimism that is fueled by growing income and a strong labor market and is
well positioned to spend more
in the coming quarters,» said Jim Baird, chief investment officer for Plante Moran
Financial Advisors.
Consumers have been very conscientious
in making sure to reduce their outstanding credit card debt over the last few years and now stand
in far
better financial positions since the end of the recession.