Some of it has happened sort of independently of what the lawyers have actually been doing, and more having to do with how Google's getting smarter, and when we talk about specifically
in local search, that's definitely played a big role, that Google has evolved to
give much more localized and personalized results than they used to, and that's caused the effect of people
in your local area being able to find local lawyers, as opposed to if you wrote about a
consumer law post and somebody on the other side of the country finds it, now you're going to see Google serving results for
consumer lawyers that are
in the
neighborhood, around the corner.
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