Potential employers will only spend a short amount of time quickly scanning through every CV and they will be looking to
find the information they need either
in bullet point fashion which
contains the same
keywords as the
job description or a list of skills and qualifications which match those to what they need.
HR departments will read through hundreds of them every day trying to
find the most eye - catching and suitable applicants and even though they may know very little of the requirement of the post being advertised, they will be searching for
keywords contained in the
job description to compare to your skills and qualifications.