Sentences with phrase «content as a marketing tool»

Regardless of whether your goal is simply to establish credibility with your prospective client or utilize your content as a marketing tool to gain greater visibility in your marketplace, content is critical to both endeavors.

The goal of publishing interesting content as a marketing tool is subject - matter association: a potential client will turn to the firm's content resource when presented with an issue.

Not exact matches

Copywriter and Internet marketer Pamella Neely recommended on Web Marketing Today use of such tools as Google Alerts, Paper.li, List.ly, Scoop.it and Swayy.co to identify content of possible value to current and prospective customers.

The emergence of digital - publishing tools and social - media platforms has leveled the playing field for many businesses, allowing marketers to self - publish and use content as a strategic marketing weapon.

You also make the best use of your time as these tools take care of some of the mundane, time consuming aspects of content marketing.

Relevance is important and so is overall reach, so one of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome influencer and content discovery tool BuzzSumo.

Okay, it may not qualify as big data yet, but tools are cropping up left and right to help companies grasp where they should focus their content marketing to get the most bang for their buck.

Livestreaming can be a powerful tool for content marketing as long as it's planned, promoted and reused to reach as many audience members as possible.

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You can create about 80 % of your video marketing content as recorded video using a fabulous tool like Animoto — with your own existing photo or video assets, or add in royalty free assets.

You can go above and beyond to use content marketing as a tool to exceed expectations.

During a career of more than 35 years, he has served as managing editor of a publisher of content - based marketing tools and vice president of an online continuing education company in the financial services industry.

In most cases, brands are not connecting their tools, business processes, analytics, content management or anything else between their social media marketing and their employee advocacy programs — except for campaign coordination, where employees are typically treated as a distinct channel, but analytics are not usually aggregated across channels.

Using Twitter search or Twitter management tools like HootSuite, you can perform searches for people asking questions about a particular topic by searching for queries such as «content marketing.»

Several tools on the market (such as Hootsuite, Buffer, ActionSprout, where in full disclosure I am co-founder, Crowdtangle, etc.) can help automate and streamline the process of finding which of the opposing campaigns» content is trending or performing best.

Through blog posts, tools, resources, webinars, and more, marketers will be positioned for success as they develop their content marketing strategy.

I use many of the same multi-media tools for marketing as I do for content creation.

No worries, new serious games authoring tools on the market, such as ITyStudio, have already everything you need in place, such as a library of 2D / 3D content, and a scenario tree.

Companies are turning to eLearning as the new content marketing tool to build brands, increase consumer loyalty and create lucrative new revenue streams.

And for years the market has offered products like lesson - plan banks, tools to align lessons to state standards, and more recently, subscriptions to digital content providers (such as Discovery Education) that allow instructors to embed high - quality video, music, or graphics into their teaching.

New serious game authoring tools of the market, such as ITyStudio, can enable you to export your content at the SCORM format.

A lightweight learning management system (LMS), such as LearnWorlds, provides all the marketing, sales & elearning tools to easily manage and customize the appearance and the content of your site.

As a data - driven marketing tool, ebooks can be used for fiction and nonfiction comps and exit purchase leads, which creates engagement and fosters an environment for discoverability of new authors or new content.

New free eBook converter technology speeds up time to market for self - published authors seeking to capitalize on growing e-reader usageRaleigh, NC, September 13, 2011 — Lulu.com, the leader in self - publishing, announced today the launch of the free Lulu EPUB Converter, a tool allowing content creators to convert popular word processing formats, such as a Word document, into sellable EPUBs, the most widely adopted format used by eReaders.

You can repeatedly use your video as a marketing tool by changing the teaser content you post along with the video URL.

This market relies on tools such as Pangu or evasi0n for users to be able to access pirated apps and other content that Apple denied for inclusion in their own app store.

Schilling highlighted some of the things that publishers need to keep in mind, such as content - based learning tools, the development of new technology for students, and the politics involved in both producing a textbook and in marketing or selling that book.

Now that the mainstream part of the publishing industry has seen the light, so to speak, it's our mission to continue providing a platform for exploring the evolution of the tools of publishing, but just as much or more so to provide a forum for sharing across and within all content industries and all markets.

Join us as Kyle highlights how authors can include tools and resources in their books to drive reader engagement, as well as how to address your readers» needs by creating an actionable book marketing plan including bonuses, e-mail automations and CONTENT!

For Faber, while free digital content doesn't currently make sense as a business model, it is being used successfully as a marketing tool.

While nonfiction authors might be rightly concerned with traffic to their site (as a part of their platform — overall visibility and reach), novelists, poets, and other creative writers should probably treat their site as a critical tool underpinning career - long marketing and promotion efforts, but not necessarily as an end in itself — unless you're generating content, blogging, or doing something to attract attention, which we're about to discuss.

There are other things you can do: write guest posts or articles for website and blogs, be a guest on podcasts or vlogs, do your own audio or video content, teach online classes, organize in - person events or signings, participate on private message boards, be a guest at book clubs, and reach out personally to people in your network through a personal email (which is always underestimated and undervalued as a marketing and promotion tool).

About Spring Design: Spring Design, founded in 2006, delivers innovative e-reader solutions and products to the e-book market, offering overall «Link Notes», a content authoring and multi-media publishing tool as add on editions to original text.

The plethora of impressive non-traditional publishing and marketing tools now available lead authors with backlist titles and fresh content to grow as dissatisfied with traditional agency methods as they are with traditional publisher methods.

Ebooks will still have to be sold and marketed, just in different ways as there will be far less reliance on an upfront advance buy - in, but far more reliance on ongoing marketing through the use of content and metadata — as well as user - generated content and promotion tools to get the book marketed.

The business world uses the Aquafadas tools to enable migration of digital content such as marketing, technical documentation, commercial or financial.

Last weekend, I spoke to lawyers about self - publishing a book as the ultimate content marketing tool.

Nina Amir presents Conduct a Competitive Review to Find Ways to Rise Above Top Blogs posted at How to Blog a Book, saying, «A blog can serve as a highly effective marketing tool for an indie publisher if it is well done from a design and content perspective.

We create content and tools that help real estate agents position themselves as market experts and educate their clients so they can make the best decision for them and their family.

Through blog posts, tools, resources, webinars, and more, marketers will be positioned for success as they develop their content marketing strategy.

With this in mind, Nintendo have assuaged two of my fears that 1) they are going to adopt an extortionate microtransaction model on their big mobile IPs, and 2) they are going to use their mobile offering merely as a marketing tool, creating thin, shallow content with an objective to upsell profitable console counterparts of their mobile games.

It seamlessly integrates a large library of external content marketing tools, such as Google Docs, WordPress, Google Analytics, and a long list of social media platforms.

In contrast to traditional marketing that aims to tell potential clients about your firm's qualifications and experience, content marketing shows them via such tools as blogs, social media posts, informational videos and the like.

In contrast to traditional marketing that aims to tell potential clients about your firm's qualifications and experience, content marketing shows them via such tools as articles, blogs, social media posts, informational videos and the like.

It's this distinct lack of control over content exposure that dooms Facebook to failure as a primary marketing tool.

Join VentureBeat and gaming experts as they deconstruct what it means to build and maintain a thriving games community and learn to: * Understand the aspects of gaming platforms that can help a community succeed * Define and refine the elements of community success * Turn content marketing opportunities into actionable insights * Utilize Google to harness unique insights and tools to maximize community performance.

In fact, if you haven't heard, the executive resume has evolved considerably as a marketing tool for your personal brand and value proposition, complete with splashes of color and persuasive, quantifiable content.

We create content and tools that help real estate agents position themselves as market experts and educate their clients so they can make the best decision for them and their family.

As a asocial media manager you would be required to use social media tools to assist the marketers with their marketing content schedules, social media management plans, brand campaigning, and market analytics.

Margins: Considering your resume is a marketing tool, formatting can be as important as content.