Lookbook is a product of Ad Age and Creativity that inserts your company within
the content brand executives read each day.
As a product of Advertising Age and Creativity, LookBook ensures your company's valuable information doesn't exist in a silo, but is instead embedded within
the content brand executives already read each day.
Not exact matches
Virgin Group founder Richard Branson, Box CEO Aaron Levie and media
executive Arianna Huffington all find time to create
content on a regular basis, and it has paid off massively for both their personal and professional
brands.
BRANDED CONTENT SOLUTIONS Carolina Stavrositu (
executive director), Gregory Leeds, Jamie Waugh Luke, Ron Moss, Cindy Murphy, Christiaan Rizy (directors), Joel Baboolal, Melissa Brice, Blair Stelle
«Participants from across the company will have the opportunity to create experiences unique to Twitter that will extend their
brands in meaningful ways,» says Justin Connolly, an
executive VP for Disney and ESPN Media Networks, «This includes compelling live
content across our entire portfolio that can reach and appeal to all types of audiences at scale on their platform.»
Tamara Mellon, Co-founder and Chief Creative Officer, Tamara Mellon
Brand Interviewer: Pattie Sellers,
Executive Director, Fortune MPW Summits and Live
Content, Time Inc..
The webinar speakers are Nancy Coulter - Parker, director of
content, education and research at New Hope Natural Media; Megan Westgate,
executive director of the Non-GMO Project; Tyler Holm, director of marketing for WhiteWave's Silk
brand; and Debra Stark, owner of Debra's Natural Gourmet.
Influence & Co. specializes in extracting knowledge to create and distribute
content that fuels companies»
executive branding and
content marketing efforts.
Middleton has held several
executive level leadership roles over his 20 years within the gaming industry, specializing in negotiating
content development and licensing agreements with gaming's biggest and most recognized
brands.
The
Executive Board of the American Veterinary Medical Association (AVMA) recently approved the
content of the following
brand new, hot - off - the - press pet ownership guidelines.
Influence & Co. specializes in extracting knowledge to create and distribute
content that fuels companies»
executive branding and
content marketing efforts.
With Disney Digital Network, the company will more actively concentrate on bringing Maker creators into Disney -
branded content and vice versa, said Andrew Sugerman,
executive VP of publishing and digital media for Disney Consumer Products and Interactive Media.
When preparing for
executive job search, your mission is to create
content for various purposes, and build an
executive brand communications plan that reinforces your unique promise of value to your target employers, across diverse channels online and off - line.
Taking the time to target your job search and define what differentiates you from your job - seeking competitors in the
content across your
executive brand communications plan will help you focus, and land a best - fit job faster.
For details on writing the
content see my post, How to Build Personal Brand Content for Executive Job
content see my post, How to Build Personal
Brand Content for Executive Job
Content for
Executive Job Search.
In fact, if you haven't heard, the
executive resume has evolved considerably as a marketing tool for your personal
brand and value proposition, complete with splashes of color and persuasive, quantifiable
content.
Don't forget to make your
executive resumes agree in
brand and
content with your LinkedIn profile.
[See my article, Building Personal
Brand Content for Your
Executive Job Search for the how - to, even if you are not an ex
Executive Job Search for the how - to, even if you are not an
executiveexecutive.]
[See my article, Building Personal
Brand Content for Your
Executive Job Search]
Run straight for your old resume (if you can find it) and update it — without first defining your
executive brand, and creating
content designed to market your ROI and resonate with your target employers.
Through your research, uncover your target employers» current pressing needs, and then build your personal
brand content (for your
executive resume, LinkedIn profile, biography, etc.) around positioning yourself as the best - fit candidate, and differentiating the value you offer over your competitors.
All of the
content in your LinkedIn profile should contain the most - searched relevant keywords specific to your targets, and supporting your
executive brand and the value you offer them.
Whether you immerse yourself in our in - depth personal
branding experience or go through our fast - tracked process, you will have critical takeaways: the answer to «tell me about yourself»; the guiding marketing messages for your
executive resume and LinkedIn profile; an
executive biography;
content for online profiles; and, should you choose it, a blogsite to serve as the «home» for your personal
brand on the Web.
Repurpose the
content of your
branded executive resume, especially the summary section at the top, to create a
branded, magnetic LinkedIn profile.
With your market intelligence on each target company in hand, you're ready to move on to the next steps — understanding personal
branding, differentiating your unique value proposition, and actually writing the
content for your
executive resume.
This sample
executive resume was written with an emphasis on marketing, digital marketing, social media, advertising strategies and
branded content.
Ask Levo Mentor Elaine Meryl Brown, VP Creative Marketing
Executive and
Brand Content Producer, her opinion on the video resume!
As Founder and CEO of ExecutiveCareerBrand.com, she helps c - suite and senior - level
executives define their personal
brand, create
brand - reinforcing personal marketing
content, and leverage LinkedIn to Land a GREAT - FIT New Gig!
Our Services include Digital Marketing, SEO, SEM, Resume Writing, LinkedIn Profile Writing,
Content Writing and Marketing, Personal and Celebrity
Branding,
Executive Reputation Management and All HR Services.
You need to know which companies and organizations you're going to pursue, so you can build your personal
brand and job search marketing
content (resume, biography, LinkedIn profile, Google + profile, etc.) Before You Write Your
Executive Resume or LinkedIn Profile....
At the very least, you have to have a
branded, searchable profile, bringing together elements of your
executive resume and career biography, to capture the attention of your target audience with
content that differentiates you and will resonate with them.
Through self - marketing, personal
branding, transition pre-planning and action oriented career - building tools
Content - Rich Résumés Entry - Level to
Executive Presentations
Several times over the 20 + years I've been writing personal
brand content for
executive job search, I've come across people who stole
content I wrote for a client of mine.
The problem with this approach is that, when you're writing your personal marketing
content — for your
executive resume, biography, LinkedIn profile, etc. — Personal
Branding, Resume or Job Search Targeting: Which Comes First?
The problem with this approach is that, when you're writing your personal marketing
content — for your
executive resume, biography, LinkedIn profile, etc. — And without first knowing who you're targeting, it's nearly impossible to define and communicate your personal
brand.
Director - National
Branded Partnerships - Digital Publisher B2B / B2C / C2C Based New York, NY - USA Search Director
Branded Partnerships Curated Media Sales
Executive Search Firm Filcro Media Staffing Recruitment Group Advertising Sales Officer in Charge Tony Filson Reporting to Head of North America Industry Digital Publisher
Branded Content Curated Media
How to Build Personal
Brand Content for
Executive Job Search.
If you find this post on a blog called «Job Tips» (saboteototal.info) owned by Robin Gupta (robingupta.com) who ironically is an SEO services provider, you are reading
content that has been «scraped» from my
Executive Resume
Branding Blog.
I took a look at his personal marketing materials (
executive resume, biography, LinkedIn profile, etc.) They need to be used throughout your personal marketing
content (resume, biography, LinkedIn profile, etc.) Know Your Personal
Brand.
So, incorporate additional
content (such as skills or notable
executive competencies) in your Headline to further flesh out your
brand message.
Posted by Erin Kennedy, MCD, CMRW, CPRW on Wednesday, February 25, 2015 at 11:52 am Filed under Social Marketing / Online
Branding · Tagged
content marketing, employment,
executive resume service, executive resume services, executive resume writing, Executive Resumes, Interviewing, Job Search, linkedin, LinkedIn Profile Development, online
executive resume service,
executive resume services, executive resume writing, Executive Resumes, Interviewing, Job Search, linkedin, LinkedIn Profile Development, online
executive resume services,
executive resume writing, Executive Resumes, Interviewing, Job Search, linkedin, LinkedIn Profile Development, online
executive resume writing,
Executive Resumes, Interviewing, Job Search, linkedin, LinkedIn Profile Development, online
Executive Resumes, Interviewing, Job Search, linkedin, LinkedIn Profile Development, online authority
In mid-career, mid-management, and
executive resumes, it is often appropriate to add
branding content to this section of the resume, though generally such material is best restricted to up to the first half of the document s first page.
Executive Creative Director with diverse experience building famous luxury and consumer
brands, experiences and developing
content.
COVER LETTER: Dear Sir / Dear Madam: As a creative
executive for two major motion film companies responsible for the creative
content and strategic positioning in the marketplace of films and innovator with extensive experience directing, producing, and writing advertising campaigns for the motion picture, television, and
brand product industries as well as producing, writing and directing TV shows and TV specials, I excel at...
Tags for this Online Resume: Email,
Executive Leadership, Competitive Analysis, Customer Relationship Management, Ecommerce, Marketing automation, Sales enablement, Lead Generation, Marketing Management, Merchandising, Budget management, Lead generation, Salesforce, Program management,
Content marketing, Partner marketing, Events, Campaign management, Digital Marketing, Market Planning, Social Media Marketing, PR, Eloqua, Forecasting, Agency Management, Team Management, Performance Management, CRM, Leadership, Digtial Marketing, Demand Generation,
Brand Marketing, Go to market strategy, Cross Functional Leadership
Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational effic
Brand Marketing and Promotional Design — Selected Duties and Responsibilities Lead through example with consistent work ethic, attitude, and professionalism, while developing
brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and executive management to ensure client satisfaction, timely implementation, and operational effic
brand promotion strategies through the tactical assessment and analysis of target markets, clients, and consumers Manage all aspects of publication and promotional media design, including
content development, pre-promotional material utilization, budgetary considerations, and deadline adherence Monitor all campaigns from initiation to completion, executing changes and modifications as needed to ensure program success Provide guidance and leadership with respect to marketing campaign strategy development, benchmarking, implementation, post-execution analysis, theme development, and process optimization Measure the success of marketing initiatives using data and related key metrics, ROI considerations, and related data, ensuring the maximization of competitive abilities while providing regular and ad - hoc reporting to both and clients Partner with advertising operations and other teams as needed to troubleshoot delivery issues and optimize campaign performance within the limits of available material and resource inventories as well as related logistical concerns Utilize talent among team with focused collaboration and the promotion of a performance - based environment leveraging individual talents for group benefit, soliciting creative materials from internal teams and external agencies per established specifications Screen and test submitted materials to ensure compliance with technical considerations and client specifications Address key client queries and resolve them in an expedited manner while communicating status updates across all teams, promoting sustained revenue growth through client retention, relationship development, and program success Meet and exceed all marketing targets while tracking progress versus established internal and external industry benchmarks, focusing on both revenue generation as well as cost control Maintain a strong working knowledge of products, services, and the respective marketplace, including pricing and regulatory trends, client requirements, competitor strategies, and product growth Act as a liaison between clients, vendors, sales and support staff, and
executive management to ensure client satisfaction, timely implementation, and operational efficiency
A creative marketing communications
executive with extensive experience in
branding and positioning, sales strategy and support, and public relations seeking a position that will benefit from more than twenty years of proven track record in corporate marketing and
branding,
content marketing, sales support and training, digital marketing, demand creation and lead generation, product marketing and launch management, public r...
Tags for this Online Resume:
Brand Management, Advertising,
Content Marketing, Marketing Operations, Marketing Management, Messaging, Communications, Financial Industry, Management, Leadership, Budget Management, Strategic Marketing, Strategic Planning, Integrated Marketing, Agency management, Rebranding, B2B Marketing, Financial Services Marketing,
Executive Communications, Internal Communications, Marketing Strategy, Change management
AREAS OF EXPERTISE Public Relations *
Content Marketing &
Brand Journalism * Employee Engagement and Internal Communications *
Executive Communications & Speechwriting * Strategic Communications Planning Customer / Stakeholder Relationship Management * People and Project Management * Messaging Platform Development * Newsletter Management and Editing * Copy Writing and Editing
PROFESSIONAL SUMMARY MARKETING
EXECUTIVE * Direct marketing planning & execution * Integrated marketing strategies & tactics * Mobile app & website development * Strategic and product planning *
Brand marketing & management * Data design, collection & analysis * New product development & introduction * Online
content development & management * Advertising, packaging, promotion & collateral creation * PR & marketing communic...