Essentially, YouTube's efforts with YouTube Red content and services like Google Preferred are putting Google in a similar position as
content companies like Disney.
Velloso says his team is working with the top Twitter gaming accounts, which includes publishers and game developers such as Electronic Arts (ea) and Activision (atvi), platforms such as Twitch and YouTube, game media such as IGN and GameSpot, event producers such as E3 and PAX,
content companies like Rooster Teeth and Machinima, gaming personalities such as PewDiePie and TotalBiscuit, and eSports leagues, teams, players, and commentators.
That has put Verizon at odds with major
content companies like ESPN as it sees more customers cut the cord in favor of video that is streamed online.
Not exact matches
Discovery Communications, which owns networks
like the Discovery Channel and Animal Planet, on Thursday became the latest TV
company to invest in digital
content in an effort to reach mobile viewers.
As traditional advertising revenues continue to decline, many media
companies — including both new - media entities such as BuzzFeed and traditional outlets
like the New York Times — have turned to sponsored
content or «native advertising» as a solution.
Discovery,
like many traditional media
companies, is working to get more of its
content online as viewers increasingly go to their phones or other mobile devices to view programs.
Shapiro said NBCUniversal hopes to draw in users with already popular NBC titles
like SNL and Parks & Recreation, but the
company plans to hold onto those customers by recommending a range of additional
content — particularly original and acquired programs exclusive to Seeso — as part of selections curated by real people.
It's already signed up
companies like NBCUniversal and CBS to create
content for its app, a strategic move for big media firms trying to reach younger viewers.
What's ironic is that while YouTube started purely as a repository for user - generated
content, the
company has recognized that it needs higher quality videos to draw the kinds of advertisers it wants — which sounds a lot
like television's model.
In fact, according to the Aberdeen group, 84 percent of sales reps achieve quotas if their
company has adopted a «best - in - class» sales enablement program that includes things
like content, technology, and sales methodology or training.
There some great publishers and
companies doing this that you can look towards for guidance,
like Upworthy and Medium, two publishers that churn out a ton of quality
content and are now measuring the success of their
content with attention minutes.
The
company threatened to take its
content, which includes shows on Spike TV and BET, to a Netflix -
like service if the CRTC opts for giving consumers the option to choose which channels they want.
For BuzzFeed founder Jonah Peretti, the world of
content is one where distribution through platforms
like Facebook, Twitter, Apple News, Snapchat, and Instagram is far more important than what gets published on a
company's site.
Explore ways to share you
company content on social media, and look for features that promote follows on Twitter and
likes on Facebook.
Nicole Wong, who previously served as the White House's deputy chief technology officer, said tech
companies would be reluctant to create a database of jihadists videos, even if it could be kept current enough to be relevant, for fear that repressive governments would demand such set - ups to pre-screen any
content they do not
like.
The DOJ's failure to understand this new reality may leave new media titans
like Amazon, Google, and Netflix free to vertically integrate into
content creation while preventing legacy media
companies from responding in kind.
What law enforcement, politicians and some activists would really
like is for Internet
companies to stop banned
content from being shared in the first place.
As the market for traditional digital advertising continues to decline, many media
companies have turned to «native advertising» or sponsored
content — and not just digital - native outlets
like BuzzFeed but traditional players such as the New York Times.
It could be interesting to think about what you'd
like to be known for, for example, if you're a real estate
company or a
content marketer, people should instantly be able to recognize that from looking at your profile.
«Our conversations with investors certainly indicated a «have» and «have not» view of media stocks domestically, with [bigger
companies](the Haves) able to leverage their large breadth of
content into something near full carriage on emerging distribution packages
like YouTube TV, perhaps at the expense of the Have Not [small to medium
companies],» RBC analyst Steven Cahall wrote in a note to clients Monday.
The other CEOs in the group saw how Steve could partner with a large digital technology
company that generated printable
content like Adobe or Microsoft, in a way that would make his business the standard by which people turned their online digital information into hard copy.
As Fortune reported, Jaunt has an in - house studio that makes virtual reality
content for
companies like The North Face, ABC News, and Beatles legend Paul McCartney.
The average media consumer in 2015 spends less than eight seconds on a typical piece of
content, but this
company has been able to help clients
like American Express and HSBC average 15 times that — helping Contently land more than $ 7.6 million in sales in 2014, up from $ 218,001 in 2011.
The reality is that distributors
like the Dish Network are arguably far more important to a
company like Viacom than Viacom's
content is to them.
Having Viacom
content helps Charter add video subscribers at a time of increasing competition from virtual streaming services
like Hulu and DirecTV Now, while Viacom is still heavily dependent on cable and satellite
companies for distribution, according to Evercore ISI.
And it doesn't sound
like Facebook's new «head of news» will help the social network figure out its role in this evolving media landscape — the
company announced Friday that it has hired former NBC host Campbell Brown to be its head of news partnerships, but said she will not be involved in
content decisions.
Media giant Time Inc.'s acquisition by Meredith is key to boosting its digital business, offering it a fighting chance against «giant tech monsters»
like Facebook and Google, the
company's chief
content officer, Alan Murray, said Thursday.
Much
like NBCUniversal's $ 200 - million investment in Vox Media, and a similarly - sized investment in BuzzFeed, the DreamWorks acquisition provides the
company with
content it can not only shove down the pipe that it owns into people's homes, but can distribute in other ways as well, especially online and through streaming services.
But moving to digital distribution would not only cut out the retailers but could also lead developers — the
companies that create the
content — to go straight to the first parties and leave out the third party publishers,
like the relationship that exists between them and Apple.
Users can then use those coins to buy premium
content from
companies like Playboy.
Giant
companies like Disney, Google or Netflix can handily afford to pay Internet service providers
like Comcast and Verizon for special, faster lanes to send video and other
content to their customers.
It's not just the fans who enjoy the original shows; Netflix scooped 91 Emmy nominations this year, and with praise
like that, its unlikely the
company will slow down efforts to create more
content.
Rogers and Shaw are now pressing that
content advantage, offering up mass titles
like Modern Family and American Horror Story which run on the cable
companies» channels (Rogers» City TV and FX Canada respectively).
Content done well can transcend the normal trappings of branding to develop something more
like an authentic
company personality.
The
company has already signed up more than 50 partners, with more in the wings, and it is offering them 100 % of the advertising revenue from their
content if they sell the ads — much
like Facebook is offering its partners with its recently - launched Instant Articles project.
In a developer blog post, the
company said that with the plug - in, posts will «display just
like they do on Facebook, with the ability to show pictures, videos, hashtags and other
content.
Jeff Hurrle, VP and general manager for Sport Systems (No. 319), an Almonte, Ont. - based
company that builds and installs sports equipment
like bleachers and nets, knew he needed expert help to evaluate whether the brand's
content was engaging enough, particularly because they target the B2B market, a notoriously challenging audience to engage on social media.
Here's how it describes itself on its «Who we are,» aka About Us page (a great place to define your tone of voice): «We're an odd bunch of international misfits, huddling together for warmth in a cold, indifferent world that thinks it's weird to actually love things
like content marketing and technology markets and B2B
companies and storytelling and stuff
like that.
The
company is hoping to create enough compelling
content to keep viewers glued to watching shows on its service — and undercut the potential of broadcasting networks
like Disney (dis) pulling their shows from Netflix's library.
Content that was once shackled to existing distribution platforms like TV and newspapers has been set free to roam the Internet at will, and that in turn has transferred the power from existing media companies (that controlled those platforms) to anyone who understands how content works in this new lan
Content that was once shackled to existing distribution platforms
like TV and newspapers has been set free to roam the Internet at will, and that in turn has transferred the power from existing media
companies (that controlled those platforms) to anyone who understands how
content works in this new lan
content works in this new landscape.
This is helpful for my team and me, as we,
like most
companies, spend time at the end of the year analyzing performance and looking ahead to changes in social media and
content marketing trends to plan and budget for the new year.
Are these flashy print magazines just startup marketing materials — or will
companies like Airbnb and Casper actually upend lifestyle
content as we know it?
Original
content is the strategy
companies like Amazon, Apple, and Netflix are using to grow their businesses over the long - term.
A
content marketing consultancy, much
like Honigman Media (shameless plug), focuses solely on
content marketing and another area or two, offering specific expertise to apply to your
company's workflow, as opposed to the agency model that often provides services in many different areas to be your one - stop shop for marketing.
For example, you could hire freelance writers and an editor from sites
like Elance to write
content for your
company blog.
One risk for news
companies and publishers is that as more of their
content is found via social networks such as Facebook or aggregators
like Apple News (aapl), the power of their individual brands tends to decrease.
Share
content on how your
company works, what your client collaboration process looks
like, and any concerns they're likely to have as new customers.
Salesforce CEO Marc Benioff called for social media to be regulated
like the tobacco industry on Tuesday, while British Prime Minister Theresa May on Thursday called for tech
companies to do more to protect users, saying they can not «stand by while their platforms are used to facilitate child abuse, modern slavery, or the spreading of terrorist and extremist
content.»
Google (NASDAQ: GOOG) is expanding into the mobile world, allowing
companies to buy contextual ads — ads related to
content,
like those Google ads you know and love — on the mobile Web.
As Fortune noted today, Facebook has reportedly signed deals with
companies like BuzzFeed and Vox to create longer - form, TV - style video
content for the social network's video service, though some publishers may have reservations about whether it would be worth it for them to do so.