Learn how to streamline your digital
content distribution efforts with the «content pillar» approach.
Not exact matches
I've written before about
content creation and
distribution and how actually committing to
content marketing makes a difference in your
efforts.
Creating mini campaigns allows you to craft each piece of relevant data into
content that's tailored to individual audiences and publications while also filling up your editorial calendar and optimizing your
distribution efforts.
Content distribution is key to maximizing the reach and impact of your
efforts.
There's definitely value in using social in your
content distribution, and with so many free social media tools available, I get that it's easy to focus your
efforts on it.
A central hub of curated
content, powered by a formal employee advocacy platform such as Bambu by Sprout Social, will make your
distribution efforts seamless and measurable.
Although it may seem like a simple and obvious
content marketing strategy, managing
content distribution across multiple LinkedIn groups means dedicating a great deal of time and
effort on reading what others post and on sharing your thoughts within those discussions.
For example, check out Andy Crestodina's guide on how to analyze the SEO insights provided by Google Analytics and apply your findings to improve your future
content creation and
distribution efforts.
If most
content marketers believe their
efforts are not effective, it could be because their budgets for promotion and
distribution of owned media are too small.
Preventing access and
distribution of this kind of
content is a collaborative
effort, with each business, organisation and public service taking responsibility for their own network.
Relying on the British site to take on some of the avenues of print book
distribution would free Amazon to focus more
effort on its digital
content, which the company has already announced outsells its print catalog.
He also helps coordinate O'Reilly's digital
distribution efforts to electronic sales channels, and is currently assisting in R&D
efforts surrounding HTML5 and EPUB 3, helping to develop next - generation ebook
content for O'Reilly and its publishing partners.
And authors should explore opportunities for digital
distribution, and support publishers in their
efforts to publish
content.»
Such statements reflect the current views of Barnes & Noble with respect to future events, the outcome of which is subject to certain risks, including, among others, the general economic environment and consumer spending patterns, decreased consumer demand for Barnes & Noble's products, low growth or declining sales and net income due to various factors, possible disruptions in Barnes & Noble's computer systems, telephone systems or supply chain, possible risks associated with data privacy, information security and intellectual property, possible work stoppages or increases in labor costs, possible increases in shipping rates or interruptions in shipping service, effects of competition, possible risks that inventory in channels of
distribution may be larger than able to be sold, possible risks associated with changes in the strategic direction of the device business, including possible reduction in sales of
content, accessories and other merchandise and other adverse financial impacts, possible risk that component parts will be rendered obsolete or otherwise not be able to be effectively utilized in devices to be sold, possible risk that financial and operational forecasts and projections are not achieved, possible risk that returns from consumers or channels of
distribution may be greater than estimated, the risk that digital sales growth is less than expectations and the risk that it does not exceed the rate of investment spend, higher - than - anticipated store closing or relocation costs, higher interest rates, the performance of Barnes & Noble's online, digital and other initiatives, the success of Barnes & Noble's strategic investments, unanticipated increases in merchandise, component or occupancy costs, unanticipated adverse litigation results or effects, product and component shortages, the potential adverse impact on the Company's businesses resulting from the Company's prior reviews of strategic alternatives and the potential separation of the Company's businesses, the risk that the transactions with Microsoft and Pearson do not achieve the expected benefits for the parties or impose costs on the Company in excess of what the Company anticipates, including the risk that NOOK Media's applications are not commercially successful or that the expected
distribution of those applications is not achieved, risks associated with the international expansion contemplated by the relationship with Microsoft, including that it is not successful or is delayed, the risk that NOOK Media is not able to perform its obligations under the Microsoft and Pearson commercial agreements and the consequences thereof, risks associated with the restatement contained in, the delayed filing of, and the material weakness in internal controls described in Barnes & Noble's Annual Report on Form 10 - K for the fiscal year ended April 27, 2013, risks associated with the SEC investigation disclosed in the quarterly report on Form 10 - Q for the fiscal quarter ended October 26, 2013, risks associated with the ongoing
efforts to rationalize the NOOK business and the expected costs and benefits of such
efforts and associated risks and other factors which may be outside of Barnes & Noble's control, including those factors discussed in detail in Item 1A, «Risk Factors,» in Barnes & Noble's Annual Report on Form 10 - K for the fiscal year ended April 27, 2013, and in Barnes & Noble's other filings made hereafter from time to time with the SEC.
Such statements reflect the current views of Barnes & Noble with respect to future events, the outcome of which is subject to certain risks, including, among others, the effect of the proposed separation of NOOK Media, the general economic environment and consumer spending patterns, decreased consumer demand for Barnes & Noble's products, low growth or declining sales and net income due to various factors, possible disruptions in Barnes & Noble's computer systems, telephone systems or supply chain, possible risks associated with data privacy, information security and intellectual property, possible work stoppages or increases in labor costs, possible increases in shipping rates or interruptions in shipping service, effects of competition, possible risks that inventory in channels of
distribution may be larger than able to be sold, possible risks associated with changes in the strategic direction of the device business, including possible reduction in sales of
content, accessories and other merchandise and other adverse financial impacts, possible risk that component parts will be rendered obsolete or otherwise not be able to be effectively utilized in devices to be sold, possible risk that financial and operational forecasts and projections are not achieved, possible risk that returns from consumers or channels of
distribution may be greater than estimated, the risk that digital sales growth is less than expectations and the risk that it does not exceed the rate of investment spend, higher - than - anticipated store closing or relocation costs, higher interest rates, the performance of Barnes & Noble's online, digital and other initiatives, the success of Barnes & Noble's strategic investments, unanticipated increases in merchandise, component or occupancy costs, unanticipated adverse litigation results or effects, product and component shortages, risks associated with the commercial agreement with Samsung, the potential adverse impact on the Company's businesses resulting from the Company's prior reviews of strategic alternatives and the potential separation of the Company's businesses (including with respect to the timing of the completion thereof), the risk that the transactions with Pearson and Samsung do not achieve the expected benefits for the parties or impose costs on the Company in excess of what the Company anticipates, including the risk that NOOK Media's applications are not commercially successful or that the expected
distribution of those applications is not achieved, risks associated with the international expansion previously undertaken, including any risks associated with a reduction of international operations following termination of the Microsoft commercial agreement, the risk that NOOK Media is not able to perform its obligations under the Pearson and Samsung commercial agreements and the consequences thereof, the risks associated with the termination of Microsoft commercial agreement, including potential customer losses, risks associated with the restatement contained in, the delayed filing of, and the material weakness in internal controls described in Barnes & Noble's Annual Report on Form 10 - K for the fiscal year ended April 27, 2013, risks associated with the SEC investigation disclosed in the quarterly report on Form 10 - Q for the fiscal quarter ended October 26, 2013, risks associated with the ongoing
efforts to rationalize the NOOK business and the expected costs and benefits of such
efforts and associated risks and other factors which may be outside of Barnes & Noble's control, including those factors discussed in detail in Item 1A, «Risk Factors,» in Barnes & Noble's Annual Report on Form 10 - K for the fiscal year ended May 3, 2014, and in Barnes & Noble's other filings made hereafter from time to time with the SEC.
This week, from the vast
content flow passing by my window, I've selected articles for you on author blogging (always a hot topic around here), working with Google, managing your social media
efforts, dealing with the trauma of Google Reader's announced demise, and a new
distribution option.
Prior to founding Digital Monk, she served as senior vice president of Marvel Entertainment's gaming and digital business, overseeing licensing, business development, production, marketing and digital
distribution efforts across most
content, media and platforms.
This guide will show you how to: align and optimise your
distribution efforts; deliver the right
content at the right time and drive conversions from your target audience.