Sentences with phrase «content efforts»

Trying to sustain a sizable content effort all on your own can burn out quickly.

This helps marketing tailor content efforts while enabling sales to better focus outreach to interested customers.

A sound SEO strategy is essential if you want your blog content efforts to rank well on search engines and get found by the right audience.

Over the years, AOL has scaled back its original content efforts.

The company could also choose to turn its original video content efforts into its own Netflix - like video subscription service.

Reese Witherspoon and Nicole Kidman, stars of HBO's Big Little Lies, have already leveraged Apple's content efforts into bigger paydays for the second season of the hit HBO drama.

In much the same way that purpose driven organizations can shift nimbly between various products and processes, purpose - driven content efforts can embrace a varied and complicated set of strategies an...

LW: I lead our product marketing and content efforts at Zenefits.

Weaker content brings down the quality of your overall content efforts.

These services have an associated cost, but they can help you dig deeper than social «listening» to analyze the sentiment across the Web and tie your social and content efforts directly to the value of prospective customers and job candidates.

It hired two former Sony executives, Jamie Erlicht and Zach Van Amburg, to lead the company's global video content efforts.

As it expands its original content efforts, we should also expect Apple to make updates to tvOS to best showcase that content.

It's just unfortunate to see a brand with the resources and reach of Facebook aim so low at a time when there's so much opportunity to expand its content efforts.

Tying your efforts to Google + allows your content efforts to be seen in the work section of your plus account by everyone in your circles, which should be half of the planet's population.

If you're able to find an analyst who buys into your vision for the market, they will generally surface opportunities to partner on content efforts.

Sometimes referred to as, «vanity metrics», these can determine the popularity of your content and generally, highly engaging content encourages more people to share your message, thus multiplying your content efforts and broadening your reach.

Not only can this discussion be beneficial for understanding what your company is looking to achieve with content, it can help create buy in from company executives and better manage the expectations of your content efforts.

Your strategy should define your key business and customer needs, as well as how your content efforts address them.

So, it may be best to focus your content efforts on one audience first — ideally the one you need the most help engaging — and then incorporate other personas after your content marketing pilot program has found its footing.

Aligning content across the enterprise: Sharing your content calendar with your sales, marketing, HR, public relations, or other departments makes it easier for them to understand your content efforts, leverage them to further their own goals, and alert you when they're involved in new events or opportunities that might spark fresh ideas or impact your project priorities.

Tracking the visual elements you include in your content efforts — such as cover images, logos, illustrations, charts — will make it easier to ensure that your work has a signature look and cohesive brand identity.

Unfortunately, some content marketers lose that common sense when it comes to tracking the success of their content efforts.

Routinely measure your results to identify how well your website and content efforts are generating leads.

Read How to Navigate the Wilds of Social Media to improve your sharing strategies and drive higher engagement rates for your content efforts.

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

Before you start building out your editorial calendar you must determine what the goals of your content efforts are.

Of course, if you need help with your content efforts, we're always happy to chat.

Writing out who they are (including info like age, demographic, and even the types of movies they watch), as well as their pain points, brings these customers to life and informs all your content efforts.

They are ultimately the most important consideration when it comes to what you're doing with your content efforts.

They'll help you keep your content efforts on track.

However, creating an editorial calendar can save time and keep your content efforts organized, consistent, and on point.

We conduct thorough competitive analysis to narrow down a specific focus for your content efforts and help you design an editorial strategy that will break through the content clutter.

The Bay Area Chapter of the Legal Marketing Association (LMA) recently hosted a panel discussion about how law firms can maximize their content efforts.

How can you maximize the ROI on your content efforts?