I am an outstanding writer, editor, communicator and
content marketer with experience in print and online content, technical article development and editorial strategy.
Emily Cleary is a writer, musician, and
content marketer with a background in higher education teaching, writing tutoring, and marketing.
If you're
a content marketer with SEO skills, you're in the best possible position for job opportunity and career advancement.
This provides
content marketers with the opportunity to really get their posts in the hands of the right audience without having to pay for them.
Lastly, given its journalistic overlap, Storify is an excellent resource for
content marketers with one foot in the world of PR.
But what I liked about his post is that it takes Hubpost to task for painting
all content marketers with the same broad, denigrating brush.
Our recent B2B Content Marketing research compared the practices of self - described effective
content marketers with those who are less effective.
Not exact matches
I think this will be the year where
marketers start to use data to develop better strategies, in order to create better
content (
with smarter distribution).
As
with any other piece of marketing, the number one step should be to carry out market research, yet far too many
content marketers jump right in, thinking they know what their audience wants.
Marketers also want to learn more about how to repurpose existing
content (57 %), how they can create more visual
content (51 %), and how to tell better stories to connect
with their audience (41 %).
The stats I'm seeing paint an interesting picture of how
marketers are focusing on top - level funnel
content,
with a great deal of emphasis on social and blogs.
Add in location - based tools, and
marketers can connect
with customers in real time, making it easy to control
content and target delivery.
Voice assistants, same - day delivery and on - demand
content will mean that both B2C and B2B
marketers must find innovative new ways to delight prospects and customers
with nearly instant service.
With the emphasis on quality answers and content you should also think less like a marketer with heavy sales messages and more like a publisher or journal
With the emphasis on quality answers and
content you should also think less like a
marketer with heavy sales messages and more like a publisher or journal
with heavy sales messages and more like a publisher or journalist.
For example,
with CMO.com (disclosure: owned by Adobe), which provides strategies and best practices to digital
marketers, there is a single place where
content is managed and then delivered to the web and mobile devices through a combination of responsive design and mobile - app development capabilities.
Working in close collaboration
with The Economist Group's
Content Solutions Unit, we recently surveyed 500 global business executives and 500 marketers about their perceptions, habits and needs regarding c
Content Solutions Unit, we recently surveyed 500 global business executives and 500
marketers about their perceptions, habits and needs regarding
contentcontent.
Content Marketing, by nature, is a way for marketers to reach consumers by providing them with the same kind of content that they inherently se
Content Marketing, by nature, is a way for
marketers to reach consumers by providing them
with the same kind of
content that they inherently se
content that they inherently seek out.
Producing engaging
content regularly is a challenge for
marketers and inability to come up
with interesting and engaging
content can interfere
with content strategy deliverables.
Every
marketer struggles
with content distribution to a certain extent, and Outbrain is posed as the best solution to the problem.
Spending more minutes thinking about the levers required to generate actual engagement should fill the gap in
marketers» time as they seek to reduce waste and step up interaction
with their
content and messaging.
As their consumer counterparts discovered long ago, B2B
marketers have found that engaging, appropriate, and timely targeted messaging, together
with relatable
content, is the new standard — anything short of that simply won't break through the noise.
Pinstamatic is rather popular as the dashboard provides
marketers with the tool to create visuals and
content for Pinterest, minus the editing software.
Couple that
with their new video ad products for sales and direct response and the fact that they're the greatest data company of all time for
marketers and you have some serious reasons to spend some real money on Facebook video ads and video
content for Facebook.
As a
marketer, everything still begins
with a solid strategy and creative execution (insert everything from programmatic planning, humorous campaign, compelling
content, or slick website.)
We highly recommend video
content in particular, since it enables
marketers to retarget prospects who showed interest (e.g. a user who watched part of the video but didn't engage
with the post).
Content marketing is experiencing a boom,
with 86 percent of business - to - business
marketers adopting it to promote businesses.
Look for
marketers with PR, communications or
content marketing in their resumes.
Not only have these videos made me a better online
marketer but also inspired me to come up
with a great idea for my next
content piece.
Enterprise
content marketers need to go beyond developing several buyer personas and creating a customer journey for each
with their
content.
About half of business to consumer (B2C) and business to business (B2B)
marketers report grappling
with the challenge of consistently producing a variety of engaging
content.
About 49 percent of
marketers today are learning to drive
content to align
with the buyer's journey, but it should be 100 percent.
In addition to integrating video
content with marketing themes, Ford also offers
marketers a chance to get its messages into e-mails sent under the Ford banner to hundreds of thousands of wannabe models in the agency's database.
With the number of changes that are happening in the industry, it's an exciting time to be a
content marketer.
All good
marketers collect data but the great ones put it to use
with effective, data - driven thought leadership
content.
The advantage that
content marketers have over publishers is the ability to experiment
with different formats to keep readers engaged.
The tech company has responded
with an announcement of tougher ad policies, increased control for
marketers, and said it would grow its capacity to review offensive
content with a hiring spree.
Big opportunities to build new fan bases and engage
with the rapid growing audience of eSports opens doors for
marketers to gain assets such as naming rights, branded
content, experimental activation, or jersey branding.
This can be a challenge for
marketers since there are often a variety of metrics that can point to
content performance; however, not every metric will align
with your company's needs.
With the vast majority of
marketers using
content to build their brands, it's no wonder
marketers are expanding the ways their
content gets delivered.
There are a plethora of tools that your business can use to improve your
content marketing in addition to working
with talented
content marketers externally or internally.
You can't hire a winning
content marketer unless you know what you need them to do and how to work
with them to get it done.
This has led to the emergence of
content marketers and social media
marketers with core expertise in leveraging
content and social media to market a business and its products and services.
Personalization also gives
marketers more freedom
with their
content - they don't have to stick to a rigid
content schedule organized by theme.
«Influencer marketing» is the buzz phrase right now, and
marketers are using resources like ContentMarketer.io
with its Connector tool (email outreach to influencers and contacts) and Notifier (outreach to the influencers and people mentioned within your
content); both turn influencers» heads toward your
content.
If you're a tech firm in San Francisco hiring a
content strategist onsite, you can expect to pay a professional
with 5 - 10 years of experience right around six figures each year whereas hiring a less experienced
content marketer in a smaller market could come in around the lower end of these ranges.
In general,
marketers would do well to partner
with an outside agency that can help them create, distribute, and analyze
content professionally and at scale.
Sure, mobile optimization has been an industry best practice for savvy
marketers for a while, but
with Facebook not far from being dominated by mobile use, brands will (finally) have no excuse for creating or distributing
content that's not optimized for mobile.
Analytics provide a windfall for
marketers, trainers and other
content creators — showing, at a glance, which
content is associated
with closed deals (and how frequently), what's used most often and what seems to be a dud.
Has email gotten such a bad rap as the No. 1 way for concerned grandmas everywhere to irritate people
with old mass forwards that business leaders and
marketers have dismissed its value as a legitimate
content distribution channel?
Love it or hate it, social media is integral to how audiences discover, consume, and engage
with content — which is why it's so critical for
marketers and brand leaders to know how to maximize its value.