While B2B
content marketers continue to be challenged with producing enough content and producing the kind of content that engages — in addition to the ever - present challenge of «lack of time» — they are still making impressive strides.
Not exact matches
Helpful, informative
content will
continue to grow in importance, which means
marketers should seek out platforms that facilitate the creation and delivery of high - quality
content at scale.
As more journalists and
marketers develop skillsets focused on
content marketing and others notice the hiring spree in this area of marketing, more professionals will
continue to cater their personal brands to adapt to roles in this niche.
«Podcasting will
continue to grow substantially as more
marketers begin to understand the value of reaching people while they are walking or driving via audio
content.
As the practice of
content marketing
continues to evolve and expand, so has the list of possible initiatives that a
marketer can undertake as part of this discipline.
While 89 % of B2B
marketers have embraced
content marketing, only 37 % have a documented
content marketing strategy, and only 22 % say they are extremely...
Continue Reading...
Marketers need to understand customer preferences and buying habits so they can
continue to deliver value in their pre - and post-sale marketing
content.
I'll be
continuing to provide the same
content I have been, but I'm also going to start a section designed for bloggers and social media
marketers drawing upon my 25 + years in marketing, graphic design and advertising.
We
continue to bet on these channels for distribution because our audience consists of
marketers (more specifically,
content marketers) who spend a lot of time in these channels.
«And, with the recent addition of our Digital Strategist and
Content Strategist to the team, we will continue to enhance our reputation as Internet and content marketers and to be cutting - edge resources for our law firm clients.
Content Strategist to the team, we will
continue to enhance our reputation as Internet and
content marketers and to be cutting - edge resources for our law firm clients.
content marketers and to be cutting - edge resources for our law firm clients.»
This area, I predict, will
continue to grow, especially as
marketers look to differentiate their
content and to find for new ways to demonstrate the knowledge and experience of their lawyers.
As B2B
content marketing budgets are slated to increase over the next year and the law firm public relations remains a necessary initiative for every firm, legal
marketers are going to have to
continue to give thought to how these two efforts overlap and work together to maximize effectiveness and efficiencies.