One of the biggest challenges that
content marketers face is getting traffic to their blogs.
But, the challenge that most
content marketers face is getting the authors, webmasters, bloggers and editors to accept their great content.
Not exact matches
Despite the challenges they
face, businesses and
marketers seem to have their sights set on growth and overcoming those barriers.72 % of
content marketers have made it a priority to create more engaging
content, and 65 % have made it a priority to better understand what
content is truly effective.
One of the biggest challenges
faced by
content marketers is ensuring their
content gets discovered by their target audience.
Infographics have long been a
content marketer's staple, but let's
face it, any
content that requires viewers to pinch, zoom, and pan is going to turn people off.
This idea of paying for attention seems to fly in the
face of everything that we inbound
marketers stand for: educational
content, and attracting prospects through social media, email and blogging.
One temptation
marketers face is to immortalize their audience personas as the «end all, be all» of their current stage along the
content marketing journey.
Most
content marketers suggest developing
content around the common challenges
faced by your customer base, which is a useful recommendation but let's go deeper.
One of the biggest challenges that
content marketers and blog owners
face is trying to get readers to their
content.
Measurement and ROI are among the biggest challenges that are
facing not just
content marketers but marketing more broadly.
The biggest challenges
marketers face when creating a
content marketing plan are finding the right budget allocation and consistently creating unique
content.
This two - day conference will feature insightful keynote sessions and three parallel tracks of targeted in - depth
content designed to be directly applicable to addressing the current challenges
faced by technologists,
marketers, and publishing executives, both in the U.S and internationally.
No matter the industry or company size,
marketers at all levels
face the same challenges, according to the Ascend2's 2016 State of
Content Marketing survey of both B2B and B2C
marketers.
But legal
marketers still struggle with how to best strategize and execute their
content initiatives, particularly as they
face real - world challenges.