It's a must read for
content marketers looking for a fresh, «accessible, «fast read» approach to organizing information and making it easy to access.
Clearly,
content marketers looking for career advancement and a sustainable, balanced life have to become more productive.
If you're a self - employed professional or
content marketer looking for ways to build your business and establish yourself as an authority in your field, you'll enjoy my recent interview with Anne Janzer.
Not exact matches
On Oct. 1 we released our fifth annual study, «B2B
Content Marketing: 2015 Benchmarks, Budgets and Trends — North America,»
looking at more than 5,000
marketers in 109 countries.
... though some
marketers are
looking to build
content around their brand, others are
looking to build a community by curating
content their audience finds relevant.
The result of this policy can be seen by the fact that 58 percent of
marketers who are using video said they were
looking for «short - form
content».
It's perfect for social media managers and
marketers looking to put a «science» behind their
content marketing method.
It could be interesting to think about what you'd like to be known for, for example, if you're a real estate company or a
content marketer, people should instantly be able to recognize that from
looking at your profile.
Look for
marketers with PR, communications or
content marketing in their resumes.
If you have specific
content needs that require precise attention to detail, a quick project turnaround, or specific industry knowledge, to receive optimal results, you should start
looking towards professional
content marketers that specialize in your needs — copywriters, web coders, graphic artists, etc..
Marketers use an average of six different channels to distribute
content, and when you
look at what those tactics are, you notice most of them are social media - related.
But,
looking at the data from A-list bloggers and
content creators and
marketers who have achieved tremendous success through blogging, I can show you some figures that may provide some tips.
In the same way, when you share your infographic on community - based sites, you're recruiting bloggers,
content marketers and digital entrepreneurs who are
looking for helpful
content to curate.
Unfortunately, documentation and effectiveness do not automatically create clarity — 61 % of the most effective nonprofit
marketers say they have clarity on what successful
content marketing
looks like within their organization.
If you're among the technology
marketers who are not getting ample time to produce results, see these resources:
Looking for
Content Strategy Buy - In?
Like all
content marketers, you are probably crunched on time and always
looking to trim unnecessary processes.
Like all
content marketers, you are probably crunched for time and always
looking to trim unnecessary processes.
What these tools are good for is just to help
content marketers, without any subject - matter expertise, competence or vetting ability, to easily find stuff that
looks great from the title and to regurgitate it to the web as extra noise with no added context or value at all.
That means that
content marketers should be
looking at ALL available channels to engage with customers... print, in - person, and online (including mobile).
Plus, if you're
looking for media attention, we are experienced
content marketers.
A buyer persona gives a more in - depth
look at who might possibly purchase your product or service, and, more importantly, it helps
marketers create better
content that appeals to this group.
This post will explore the pros and cons of video as a
content marketing tactic and will offer examples and best practices that digital
marketers can
look to for support in their own video
content marketing.
Many businesses that are
looking for
content marketers have already grown their business through other means and have the resources to invest into
content marketing.
While 44 % of B2B
marketers say their organization is clear on what
content marketing success or effectiveness
looks like 55 % are unclear or unsure.
At first glance this
looks like a major omission of critical data not only for SEO specialists but for
content, social media and any online
marketer at companies who rely on search and the optimization of search performance to attract audiences to their
content.
Our team of designers, developers,
marketers, UX researchers,
content marketers and digital strategists create a forward -
looking plan to build awareness, convert leads, nurture opportunities, and automate sales.
As we did in our annual, more global study, we spent a good deal of time in this research
looking at the differences between the
marketers who rate themselves highly in terms of overall
content marketing effectiveness (the «most effective») versus those who rate themselves as least effective to understand the gaps and identify best practices for paid
content promotion.
At the same time, those
marketers having a documented
content marketing strategy increased from 37 % to 46 %, and more than half of Australian
marketers surveyed (55 %) said their organizations have clarity on what an effective or successful
content marketing program
looks like.
The CMI as it's known amongst
content marketers, is the place to go when you're
looking for authoritative statistics regarding
content marketing and predictions of where the industry is going.
Are you a
content marketer who is
looking for a strategy to be successful?
The advice that most
marketers give today is to make your ads
look like native
content which basically means that your ads shouldn't
look like ads at all.
George Lois's Damn Good Advice is the perfect quick pick - me - up for
content marketers, copywriters, graphic designers, and authors
looking for jolts of ideas about creativity and personal productivity.
Our cloud - based system can support any type of
content producer, publisher, and / or
marketer looking to bring an ebook offering to the mobile market of tablets and smart phones.
To learn more about creating better
content, check out our team's top tips to make you a better
content marketer and take a
look at our best fixes for your biggest
content marketing problems.
This area, I predict, will continue to grow, especially as
marketers look to differentiate their
content and to find for new ways to demonstrate the knowledge and experience of their lawyers.
Having high quality
content is an absolute must for any online
marketer who is
looking to increase their website traffic and improve sales.
Yes they do have lots of
content on them and may be «busy»... but that's to our eye as the
marketer who is
looking at the page with a totally different mental frame than a buyer or seller.