Sentences with phrase «content marketers need»

But that doesn't mean content marketers need to start publishing here, there, and everywhere to make an impact.

«Content marketers need to think on their feet, write cogently, and produce quality content independently.

We content marketers need to do a better job at making the distinctions clearer between a content marketing strategy and a digital sales strategy.

«Most bloggers and content marketers need to make their content helpful to their community and not just type something to put it up there.

Content marketers need an editorial plan, especially if they're regularly creating new content.

In the video below, CMI consultants Carla Johnson, Michael Weiss, Ardath Albee, and Jay Baer discuss why this number is likely too low, and share some of their insights into what, specifically, content marketers need to be measuring.

While the previous questions tackle some of the biggest strategy and planning issues in content marketing, they are just the tip of the iceberg when it comes to everything content marketers need to know to be successful at their craft.

Lee Odden breaks down why content marketers need both social and search to attract, engage, and convert customers.

In a previous post, I talked about why content marketers need to embrace change to survive in today's environment.

In this post I am going to outline four key points content marketers need to improve SEO performance in Google and related search engines.

To succeed, content marketers need writing and editing skills, an understanding of how to promote content once it's created, the ability to interrupt data and more.

Focus on those customer goals that matter most to your organization; content marketers need to keep one eye on customer needs and the other on business needs.

Also on today's show, Tom and I talk about how content marketers need to take on the role of trusted advisor, rather than the more traditional salesman.

Enterprise content marketers need to go beyond developing several buyer personas and creating a customer journey for each with their content.

The range of skills a content marketer needs to have is diverse, which makes it hard to find qualified candidates.

Not exact matches

Working in close collaboration with The Economist Group's Content Solutions Unit, we recently surveyed 500 global business executives and 500 marketers about their perceptions, habits and needs regarding cContent Solutions Unit, we recently surveyed 500 global business executives and 500 marketers about their perceptions, habits and needs regarding contentcontent.

While attorneys rely on facts, content marketers differ somewhat in that they need to examine both qualitative and quantitative data.

The takeaway from this is that marketers need to find ways to create ads and content that consumers will find engaging.

So marketers working in these industries soon realized they needed to delve deeper into themes to really add value for their target consumers, regardless of whether the content directly «sells» their product or brand.

If your target audience includes online marketers, this is where your content needs to be.

Zest's purpose is to help content marketers select the genuinely useful, innovative and actionable information they need to stay on top of their industry.

In order for brands and marketers to win on Facebook, they need to develop truly exceptional content.

The perceived need for new content simply happens at a faster rate than the world turns, and as a result, marketers are rehashing the same story over and over again in different words.

If marketers want to reach the currently underserved Asian millennial segment, they will need to create meaningful multicultural content.

All marketers, advertisers and website owners need to know what's at stake, legally, when it comes to content marketing.

This can be a challenge for marketers since there are often a variety of metrics that can point to content performance; however, not every metric will align with your company's needs.

If you have specific content needs that require precise attention to detail, a quick project turnaround, or specific industry knowledge, to receive optimal results, you should start looking towards professional content marketers that specialize in your needs — copywriters, web coders, graphic artists, etc..

You can't hire a winning content marketer unless you know what you need them to do and how to work with them to get it done.

Above all, marketers need to hone in on providing value, answering questions and delivering quality content.

This pressing need for brands and content marketers to consciously plan for multiple iterations, orientations and context for their content doesn't just apply to Snapchat and vertical video.

From social tracking to link sharing, content marketers may need a few different tools to measure everything.

We've found that The Adobe Creative Suite will set content marketers up with everything they need to lay out ebooks, design infographics, create social images, etc..

Not only do they need to know how to develop a good keyword list for PPC and SEO, but smart content marketers use keyword research to find out what topics they should write about and what phrases they should use while writing.

The need to optimize content for mobile is unarguable, yet marketers still seem to be struggling with finding the best ways to do so.

So it's no surprise that over half of marketers surveyed (ranging between 55 % and 65 %) across B2B, B2C, and nonprofit organizations agree that learning more about the content their audience needs and wants is a top priority right now.

A lot of B2B marketers talk about the need for content mapping.

Just as the Instagram platform relies on data to evaluate the success of content, social media marketers need to invest in a quality Instagram analytics tool to determine how best to create and share content.

At this point, we no longer need to debate the value of a social media presence; brand marketers, bloggers, journalists, and other professionals have instead turned their attention to how best to create and share meaningful multimedia content across all social networks to better connect with their target audience.

As a content marketer, you have no doubt heard that marketers need to «think like publishers,» but how exactly does that translate into action?

I would just argue that content marketers really need to have both an editorial calendar and a content creation calendar, which I've written about here: http://blog.openviewpartners.com/using-editorial-calendar-to-manage-marketing-content/

I think organizations need both content marketers and strategists.

The structural elements of journalistic writing that every content writer, marketer, and business owner needs to know

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans and search engines to be effective.

This means B2B brands and marketers need to double - down on creating quality, credible content to drive marketing objectives and wins.

When it comes to crafting compelling content that informs, engages and inspires action, seasoned B2B digital and content marketers know our content needs to captivate both humans

LinkedIn needed to change its perception as an online job resume, so the Marketing Solutions team worked to create top - of - funnel content promoting their identities as content marketers.

But, competition in the digital marketing industry is becoming increasingly fierce, which means they need to find a creative way to provide valuable content for marketers.

As for manpower requirements, you may need to hire coders, content developers, graphic artists, marketers and web security experts for the business.

Marketers, like reporters, need to produce content that is relevant, that answers questions, and that moves a conversation or an issue (or a buying decision) forward.

Marketers really do need to think about SEO and content marketing as complementary activities.