This is the part where effective
content marketers really shine.
I would just argue that
content marketers really need to have both an editorial calendar and a content creation calendar, which I've written about here: http://blog.openviewpartners.com/using-editorial-calendar-to-manage-marketing-content/
If product managers and
content marketers really love the specific products they build and market, having customer discussions should be this simple, even if it is on 5 different content / social channels everyday.
Video is becoming more relevant and trendy than ever among social users — and this is one area that
content marketers really should be investing in to get their messaging in front of users.
Not exact matches
So
marketers working in these industries soon realized they needed to delve deeper into themes to
really add value for their target consumers, regardless of whether the
content directly «sells» their product or brand.
While interactive
content has been heavily discussed over the past 18 months, 2017 is the year that
marketers will
really start to see massive returns on their investment.
As a
marketer myself, I receive tons of blogs from would - be thought leaders that appear to provide helpful, informative
content on the surface — but
really just consist of thinly disguised self - promotion.
This provides
content marketers with the opportunity to
really get their posts in the hands of the right audience without having to pay for them.
A Contently article featured a graph with the excited headline: «This Chart Reveals Just How Important Facebook
Really Is for
Content Marketers.»
Some of our
content pieces have been shared over 5,000 times, which for me as a
content marketer, is
really exciting.
Marketers really do need to think about SEO and
content marketing as complementary activities.