On the days when
content marketers struggle with accurate attribution, reliable measurement, and definitive ROI for content, working at a standalone media company may sound appealing.
Still, most
content marketers struggle to formulate the right strategy.
Not exact matches
Despite a wealth of information and an uptick in
content marketing deployment,
marketers are still
struggling in some areas.
Every
marketer struggles with
content distribution to a certain extent, and Outbrain is posed as the best solution to the problem.
However many
marketers struggle to provide the volume and stellar quality of
content at affordable prices which is very important to succeed.
Forrester's benchmark study detailed that «87 percent of
marketers struggle to produce engaging
content.»
Studies show that 54 percent of
marketers think «producing engaging
content» is their biggest hurdle; 49 percent say the greatest obstacle is measuring effectiveness, and 50 percent
struggle to generate fresh
content on a consistent basis.
Content marketers sometimes
struggle to determine what to write about.
One of the continual
struggles for
content marketers is maintaining relevance.
Great
content marketers excel at creating
content that their readers crave, but even the best
struggle with how to deliver that
content in a personalized way to the right person at the right time.
The need to optimize
content for mobile is unarguable, yet
marketers still seem to be
struggling with finding the best ways to do so.
While these posts will be best suited to beginners — who often
struggle to connect the dots as they sift through the enormous amount of information available on
content marketing — more seasoned
content marketers may benefit from using them as checklists for covering the necessary bases.
It is also interesting to see traditional agencies
struggle to become
content marketers.
51 % of
marketers say that finding enough time is one of their biggest
content struggles.
This shows just how much all
marketers struggle to get the results they want from their
content.
When it comes to the creation of
content around the legal work lawyers do, we find that many
struggle, as they are not
marketers and that style of writing is not easy.
But legal
marketers still
struggle with how to best strategize and execute their
content initiatives, particularly as they face real - world challenges.