Sentences with phrase «content marketers think»

Not exact matches

I think this will be the year where marketers start to use data to develop better strategies, in order to create better content (with smarter distribution).

As with any other piece of marketing, the number one step should be to carry out market research, yet far too many content marketers jump right in, thinking they know what their audience wants.

With the emphasis on quality answers and content you should also think less like a marketer with heavy sales messages and more like a publisher or journalist.

Spending more minutes thinking about the levers required to generate actual engagement should fill the gap in marketers» time as they seek to reduce waste and step up interaction with their content and messaging.

«For marketers, we've got to think about evolving the way in which we're reaching customers through those new content experiences,» he said.

It could be interesting to think about what you'd like to be known for, for example, if you're a real estate company or a content marketer, people should instantly be able to recognize that from looking at your profile.

Studies show that 54 percent of marketers think «producing engaging content» is their biggest hurdle; 49 percent say the greatest obstacle is measuring effectiveness, and 50 percent struggle to generate fresh content on a consistent basis.

All good marketers collect data but the great ones put it to use with effective, data - driven thought leadership content.

As a marketer myself, I receive tons of blogs from would - be thought leaders that appear to provide helpful, informative content on the surface — but really just consist of thinly disguised self - promotion.

A majority of content marketers never take the time to fact - check their posts — and many don't think it's even feasible given their strict time and budget limitations.

The Content Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marContent Marketing Institute is pleased to partner with thought leaders to bring you sponsored white papers that are relevant to content marcontent marketers.

I think content marketers, especially, should be digging into account - based methodologies, as everything we do revolves around forging stronger ties with individual audience members.

Do you think we are going to see a big shift towards SEOs primarily becoming content marketers seeking referral traffic with links (and Google rankings) coming in as a secondary goal?

Finding examples of B2B enterprise content marketers highly focused on their audiences is not as easy as you might think.

You'll also learn how often each type is typically used by content marketers, and what percentage of marketers think it is effective.

The Content Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marContent Marketing Institute is pleased to partner with industry thought leaders to bring you webinars that are relevant to content marcontent marketers.

I think content marketers (or maybe I'm just talking about myself) do a fairly poor job of explaining what they do in terms that their actual customers can understand.

As a content marketer, you have no doubt heard that marketers need to «think like publishers,» but how exactly does that translate into action?

I think organizations need both content marketers and strategists.

Join us and be ready to ask Joe your most burning content marketing questions, get more information on why he thinks killing marketing is how we're going to save the industry, or find out who he thinks are the next up - and - coming content marketers.

Thanks to the addition of Reactions, marketers now have greater insight into what their audience thinks of their content.

Content marketers could benefit from thinking more like the editorial side than the advertising side.

While some marketers might think of incorporating storytelling in their B2B content marketing as a gamble, Laura Ramos of Forrester Research says it's time to make that gamble.

Blogs generate subscribers, help promote gated assets, contribute to thought leadership — all worthwhile goals for content marketers.

Marketers really do need to think about SEO and content marketing as complementary activities.

The Chinese Zodiac may state that this year is «The Year of the Horse,» but content marketers are thinking about a different beast — the Hummingbird.

Just as all great content marketers, they are thinking

For marketers that think that SEO always comes first, Brian Dean's skyscraper technique is a good example of a brilliantly executed «content first» approach.

Also, this movement compels content strategists and marketers to think well beyond content alone.

«Content marketers need to think on their feet, write cogently, and produce quality content indepenContent marketers need to think on their feet, write cogently, and produce quality content indepencontent independently.

Arnie — I totally agree content marketers have to think beyond once & done distribution.

As B2B content marketing budgets are slated to increase over the next year and the law firm public relations remains a necessary initiative for every firm, legal marketers are going to have to continue to give thought to how these two efforts overlap and work together to maximize effectiveness and efficiencies.

Just as marketers think about social, content and advertising, recruiters should do the same.

When it comes to your executive summary, you still need to think like a content marketer or journalist.

We focus on delivering meaningful, thought provoking content that promotes an elevated conversation on the discipline of branding & fosters community among marketers.

We focus on delivering meaningful, thought provoking content that promotes an elevated conversation on the discipline of branding & fosters community among marketers.