Each year, CMI honors the individual
content marketers who inspire us to achieve more.
«
Content marketers who take advantage of artificial intelligence can create better content that gets results.
This is the big deal with documenting your content marketing strategy: «
Content marketers who have a documented strategy are eight times more likely (60 % vs. 7 %) to rate themselves as being effective content marketers vs. those who have no strategy, written or otherwise.»
Social PPC jockeys are psychographic
content marketers who long ago learned to sell mini-vans to pregnant couples and pizza to late night pot smokers.
Research conducted by CMI consistently shows that
content marketers who document their content marketing strategy are more effective in nearly all areas of content marketing.
That's why
content marketers who want results must make their audience — not their brand — the hero of every story.
Content marketers who report the highest levels of success are further along in their content marketing maturity.
Obviously, these are great tools for
content marketers who may not have the budget or time to bring in a designer for a project.
We have two product marketers and two
content marketers who work closely together on messaging, positioning, go - to - market, and demand generation.
The big challenge in SEO now is to find
content marketers who are actually good enough to drive engagement.and build an audience big enough to make a difference.
Content marketers who are compassionate in their personal lives will naturally want to learn more about consumers and find the solutions best able to solve their problems.
I know a lot of bloggers and
content marketers who generate thousands of organic search engine visitors to their blogs each month, yet they don't rank highly in the search engine results pages (SERPs).
Meeting this challenge should be a major focus for enterprise
content marketers who want to have an impactful strategy.
Forum Buzz editor Pilar Meier is an aspiring
content marketer who is currently majoring in Media & Communications at UZH.
Are
you a content marketer who is looking for a strategy to be successful?
Not exact matches
Marketers can also use promoted
content and advertisements to sell products to target audiences
who haven't become fans of a brand yet.
Sixty percent of those
who have a documented strategy rate themselves as being effective
content marketers, vs. just 7 percent of those
who have no strategy, written or otherwise.
But, of the
marketers who completed the study, 93 percent said that they connect their
content directly to a product or service.
The result of this policy can be seen by the fact that 58 percent of
marketers who are using video said they were looking for «short - form
content».
Ryan Robinson is an entrepreneur,
content marketer and online educator
who teaches people how to launch meaningful self - employed careers.
We highly recommend video
content in particular, since it enables
marketers to retarget prospects
who showed interest (e.g. a user
who watched part of the video but didn't engage with the post).
In fact, fifty - one percent of global marketing executives point to video over other types of
content for best return on investment and
marketers who use video grow revenue forty - nine percent faster than non-video users.
Very soon, you might find people
who are just SEOs, social media experts or
content marketers are hard to come by.
But, apart from
marketers who've mission critical proficiency and experience in SEO, PPC, social media or
content, we are seeing the rise of a new breed of
marketers - The «Jack - of - All»
marketers.
But, looking at the data from A-list bloggers and
content creators and
marketers who have achieved tremendous success through blogging, I can show you some figures that may provide some tips.
And, recent stats show that
marketers who consistently create high - quality
content through blogging generate 126 % more leads, 97 % more inbound links and substantially increased revenue.
In the same way, when you share your infographic on community - based sites, you're recruiting bloggers,
content marketers and digital entrepreneurs
who are looking for helpful
content to curate.
Fortunately, there are plenty of techniques at
content marketers» disposal when it comes to attracting consumers
who will be delighted by your email offerings.
As I explored in my opening keynote talk at
Content Marketing World — and in this follow - up blog post — one of the biggest differences we see between marketers who are top performers and those who aren't is level of commitment: 91 % of top performers are extremely or very committed to content marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those who characterized their overall content marketing approach as minimally or not at all succe
Content Marketing World — and in this follow - up blog post — one of the biggest differences we see between
marketers who are top performers and those
who aren't is level of commitment: 91 % of top performers are extremely or very committed to
content marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those who characterized their overall content marketing approach as minimally or not at all succe
content marketing, compared to 63 % of the overall sample and 35 % of the bottom performers (those
who characterized their overall
content marketing approach as minimally or not at all succe
content marketing approach as minimally or not at all successful).
Given (1) you don't know when the consumer starts the journey, (2) the consumer rarely follows a neat path, and (3) the consumer
who eventually buys usually learned of his or her brand choice early on, what's a
content marketer to do?
Lucky for our readers, we have excellent
content marketers contributing to our blog including Ashley Zeckman, Josh Nite, Caitlin Burgess and one of our new
content team members this year
who has made quite a splash: Anne Leuman.
If you're among the technology
marketers who are not getting ample time to produce results, see these resources: Looking for
Content Strategy Buy - In?
We see this year - over-year drop in focus on crafting
content for the buyer's journey for technology
marketers, too, especially among top performers and those
who say they're the least successful:
Who hires content marketers at most companies depends on who has the highest level of expertise on the subject, but in many cases, falls under the jurisdiction of the CEO / founder if there aren't others specializing in content at the organizati
Who hires
content marketers at most companies depends on
who has the highest level of expertise on the subject, but in many cases, falls under the jurisdiction of the CEO / founder if there aren't others specializing in content at the organizati
who has the highest level of expertise on the subject, but in many cases, falls under the jurisdiction of the CEO / founder if there aren't others specializing in
content at the organization.
Juan is a
content marketer based in Argentina
who's all about growth marketing and video - driven strategies.
The percentage of all technology
marketers surveyed
who agree their leadership team gives them ample time to produce
content marketing results increased from 51 % to 66 %.
If you are like the 68 % of B2B and 73 % of B2C
marketers who are focused on building audiences as part of their
content marketing strategies, stay tuned.
While these posts will be best suited to beginners —
who often struggle to connect the dots as they sift through the enormous amount of information available on
content marketing — more seasoned
content marketers may benefit from using them as checklists for covering the necessary bases.
Smaller business owners are forced to sink or swim by their own efforts or take risks employing SEO agencies
who themselves often don't have skilled
content marketers able to produce the right level of
content.
CMI research consistently shows that
marketers who document their strategy achieve more overall
content marketing success than those
who do not.
So, as
content marketers, let's view ourselves as problem solvers
who just so happen to have
content and a bunch of related technologies and tactics in our toolbox.
Bio: I'm Amandah T. Blackwell, a results - driven SEO
content writer and
marketer, copy writer, blogger and social media specialist
who helps businesses (B2B and B2C) create high - quality, researched,
content and copy for their audience.
One component helps you easily find anyone's email address (
Marketer tool), another component helps you write and send outreach emails when you're ready to promote
content (Connector tool), and a final component scans your post, finds people
who are mentioned on Twitter, and pre-populates tweets that you can send to them notifying them that they've been mentioned in your post.
April 2016 — LinkedIn Marketing Solutions Blog — 10
Content Marketing Metrics, and the Sophisticated
Marketers Who Swear by Them
Join us and be ready to ask Joe your most burning
content marketing questions, get more information on why he thinks killing marketing is how we're going to save the industry, or find out
who he thinks are the next up - and - coming
content marketers.
Our recent B2B
Content Marketing research compared the practices of self - described effective content marketers with those who are less eff
Content Marketing research compared the practices of self - described effective
content marketers with those who are less eff
content marketers with those
who are less effective.
Marketers who are embracing visual
content are seeing huge returns in terms of more website visits, leads, and bookings.
We're the
marketers who sell water treatment plants, costing tens of millions, to city planners with Facebook amplified
content, sending traffic external into conversion and other
content marketing KPIs, including SEO and friendship.
A buyer persona gives a more in - depth look at
who might possibly purchase your product or service, and, more importantly, it helps
marketers create better
content that appeals to this group.
Now that we know what it is and
who's doing it, why is native advertising such a great fit for
content marketers?