Sentences with phrase «content marketing tactics»

The most popular type of content marketing tactics used by B2B marketers includes blogging or writing articles, white papers, and case studies.

# 3: Customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89 % and 88 %, respectively, of B2B marketers.

We've developed two guides that will help you build the perfect playlist of content marketing tactics for the year ahead.

I've always been a fan of using content marketing tactics when crafting a digital marketing plan.

What follows is an overview of several content marketing tactics that you should consider for your firm.

Our hope is that these findings and tips inspire you to find the right mix of content marketing tactics that will help your company find its groove for 2015, and beyond.

Many times, when companies first start experimenting with content marketing tactics, they eagerly jump into many of the well - documented strategies such as creating a company blog or registering for each social channel, but don't see the immediate results that they were looking for — this can cause uncertainty in their marketing tactics and lead to an eventual failure.

(According to the Content Marketing Institute's 2016 B2B Benchmarks, Budgets, and Trends — North America report, B2B marketers are using an average of 13 different content marketing tactics — and that's just content marketing alone.)

In this infographic - style blog post, Desmond Chua presents 24 helpful content marketing tactics for ecommerce businesses.

Increasingly, these personas are targeted with inbound content marketing tactics to bring them along to a purchase decision.

Although content marketing tactics are used by some of the world's largest brands - such as P&G, Microsoft, Cisco Systems, Unilever and General Mills - it is not a practice achievable only by corporate giants.

Interestingly enough, the most effective content marketing tactics (listed below) aren't necessarily the same as the most commonly - used ones:

Make the case for better user experience as a content marketing tactic.

In fact, the Content Marketing Institute's (CMI) 2015 study, B2B Content Marketing Benchmarks, Budgets and Trends — North America, noted that 32 percent of marketers were using print magazines as one of their content marketing tactics versus 27 percent using digital magazines.

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But once you've defined your strategic direction, there's still the matter of picking the content marketing tactics you'll use to tell your brand's stories and position them for optimal success.

15 — Average number of content marketing tactics used by the most effective content marketers 10 — Average number of content marketing tactics used by the least effective content marketers

This post will explore the pros and cons of video as a content marketing tactic and will offer examples and best practices that digital marketers can look to for support in their own video content marketing.

In a recent CMI / Marketing Profs study, 76 % of B2B marketers said that they plan to use video as a content marketing tactic in 2015.

According to the Content Marketing Institute & MarketingProfs» B2B Content Marketing: 2016 Benchmarks, Budgets and Trends — North America report, 84 % of B2B marketers said they used Facebook as a content marketing tactic, but just 30 % said their efforts were effective.

When studying effective B2B marketers, TopRankBlog found that these companies devoted an average of 39 % of the marketing budget to content marketing tactics, showing how much they rely on a solid content strategy.

B2B marketers use an average of 13 content marketing tactics (TopRankBlog).

In addition, Australian marketers rated nearly all of the content marketing tactics, social media platforms, and paid methods of promotion as more effective this year than last.

Case studies are some of the most effective content marketing tactics, which is why businesspeople from every industry constantly ask for feedback and quotes from clients.

Case studies are some of the most effective content marketing tactics, which is why businesspeople from every industry constantly ask for feedback and quotes from...