Our content management and audience management technology gives content owners the agility and flexibility they need to run successful
digital content operations.
There's one other piece of evidence that GoPro's
content operation directly boosts sales: those point - of - purchase displays, each of which is topped with a flat - screen TV showing GoPro highlights.
What may work, and I also found the seeds of this strategy in the story, is that the Post becomes a high
quality content operation back - office for Amazon.
For the sake of this post, however, we're not talking about outsourcing your
whole content operation — just the bits that are the most tedious and time consuming.
Verizon was one of the first major companies to show an interest in a deal with Yahoo, as it would benefit from Yahoo's once - powerful search engine and widely
respected content operations, including a digital newsroom led by former CBS anchor Katie Couric, and sports and finance news sections that compete with some of the top media organizations in the U.S.
But the NYT CEO suggested that BuzzFeed and others could see themselves eclipsed if Facebook and Google start to ramp up
their content operations.
Content operations are very hard to scale through email.
Production metrics are an internal assessment of
your content operations.
But that doesn't mean even the most seasoned experts don't have questions when it comes to how to set their team up for optimal success, or how to keep
their content operations running smoothly.
Content operations that score a level four on the Content Marketing Maturity Map have successfully built a team that is generating assets tightly tied to tangible results, like revenue generation.
In response to this, and to fill the need of an «always on»
content operation, there's been a push for content teams to function as publishers.